Press Release Headlines

Recent IDrive Survey Reveals That Millions of People Will Waste Time Manually Entering Contacts Into Mobile Phones

Astonishing 27% of people with existing contact information in their old phones manually entered that information into their latest smart-phone; cloud-based IDrive® Lite to the rescue!

CALABASAS, Calif., Aug. 23, 2011 — Pro Softnet Corporation, a world-class provider of cloud storage, online backup, compliance and remote access solutions for consumers and business, today announced the findings of a recent survey conducted online via Harris Interactive on behalf of IDrive among 2,148 adults aged 18 an older; the findings pointing out the millions of people that will manually transfer contacts from their old phone to their new phone.

With 420 million new smart-phones forecasted to be sold in 2011 alone (IMS Research, July 2011), the IDrive survey sought to answer the question: "When you purchased your latest smart-phone, how did you get your existing contact information onto the device?" While the majority of users who had contact info on their old phones – 46% according to the survey, a projected 52 million of new smart-phones in 2011 – indicated their mobile service provider handled the contacts migration (39%), 25% synced their current device with their computer (e.g. Outlook, iTunes®, BlackBerry Desktop), 18% transferring contacts via a SIM card/Flash drive, and only 10% restored them from a cloud-based storage service like IDrive Lite.

According to IDrive's own experiments (IDrive Blog, August 2011) the average time it takes to manually enter a single contact with first name, last name, address, e-mail address and phone number is about 1.3 minutes. If these 52 million smart-phone owners manually entered just 50 contacts each, that's a whopping 56 million hours wasted on just entering contacts!

A much more efficient solution has emerged that uses the cloud to do all the work – IDrive Lite. IDrive Lite is a free application supporting iPhone, Android, and Blackberry devices allowing contacts to be quickly and securely backed up to the cloud, and simply copied down to a new smart-phone when desired – completely hassle free! IDrive Lite has helped over 200,000 users transfer an amazing 75 Million contacts.

Learn more about IDrive Lite and download the application for free at

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of IDrive from August 2-4, 2011 among 2,148 adults age 18 and older. The data was weighted to reflect composition of the adult online population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. A full methodology is available by contacting Email.

About Pro Softnet Corporation

Headquartered in Calabasas, CA, Pro Softnet is a privately held company specializing in cloud storage, online backup, remote access, compliance and related technologies serving the consumer, SMB, and Enterprise market segments. Core products include IDrive®, IDriveSync®, IBackup®, and RemotePC™. The company's popular IDrive online backup service currently has over 750,000 subscribers.

Media Contact

Stephen Gold
818-251-4200 Ext. 127

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