GREEN COVE SPRINGS, Fla., Sept. 12, 2016 /PRNewswire/ — IndustryNewsletters (IN), a division of HomeActions LLC, an e-prospecting and client relationship service, is pleased to announce a new partnership with the American Institute of Certified Tax Planners (AICTP), a nonprofit organization that grants the Certified Tax Planner designation.
IN focuses on marketing email newsletters for accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers. The AICTP provides advanced training in proactive tax planning, in addition to issuing the CTP designation.
As part of the new agreement, IN is creating a newsletter containing both its own professionally written articles and AICTP-provided content, which will be positioned as "lead trigger articles." These special articles — unique to the IN system — are designed to capture the interest of potential clients and send an automatic alert to firms when prospects open them.
"I'm very excited about this partnership," said Barry Friedman, founder and CEO of IN. "We're proud to be associated with the many fine professionals in the AICTP and look forward to providing the newsletters that help Certified Tax Planners reach out to current and prospective clients and build their practices."
"One of the biggest challenges faced by Certified Tax Planners today is a lack of access to successful marketing strategies specific to their branding and image," said Dominique Molina, CEO of AICTP. "Most done-for-you tax marketing services focus on bookkeeping or tax preparation. With over 1.2 million tax professionals working in this arena, it's imperative to stand out and deliver real value. The opportunity to partner with IndustryNewsletters is such a bonus to our members. They'll now have the ability to not only provide valuable tax planning-specific content, but more important, they'll also receive instrumental analysis that will allow them to actually use this marketing to open more planning cases. We're honored to strategically align with IndustryNewsletters and finally be able to offer marketing specific to advanced tax planners."
Each IN product contains professionally written articles that are automatically populated in each issue. In addition, clients can also write and add their own articles. Clients don't need any coding or programming skills to use the service. Indeed, no matter how the clients use the newsletter, all articles are laid out and sent out automatically. And for those who want to customize their newsletters, the company provides online, in-context help and live customer service support.
About the American Institute of Certified Tax Planners
The American Institute of Certified Tax Planners is an independent, not-for-profit corporation that trains and certifies tax professionals in the philosophy of proactive tax planning. The organization, which administers the Certified Tax Coach, Certified Tax Planner and Certified Tax Strategist designations, upholds a strict Code of Ethics to ensure the highest standards of integrity and excellence among its members. The organization also offers a network of resources, ongoing education and joint venture opportunities to its members. Founded in 2009 in San Diego, California, by Dominique Molina, CPA, Certified Tax Planner, it has become the premier organization for helping business owners and investors keep more of what they earn. More information is available on the AICTP website.
About HomeActions and IndustryNewsletters
IndustryNewsletters was founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies. He sold it to Thomson Reuters in 2012. He has over 15 years' experience in the email newsletter space.
IndustryNewsletters is a division of HomeActions LLC, a virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida.
For more information, please visit our website, IndustryNewsletters.com, or contact Richard J. Koreto, chief content officer, at 845-642-4314 or Email.