KANSAS CITY, Mo., Dec. 5, 2012 /PRNewswire/ — Internet marketing and web design company, Kansas City Website Design (aka Kansas City Web Design) today announced the launch of its newly designed website: www.Kansas-City-Website-Design.com. The company spent the last several months assessing search engine algorithm updates and creating new design, coding and search engine optimization strategies to ensure their clients will continue to maintain high search engine visibility.
The company is also announcing its new guest blogging program, whereby other bloggers can gain exposure and enhance their online content distribution channels by publishing unique and relevant articles and market analysis. This program is open to students, businesses owners, web enthusiasts and other companies for topics related to web design, web application development, Internet marketing, social media and SEO.
KCWD's founder and CEO, Phil Singleton, states: "Frankly, Google's Penguin update has been one best things that has ever happened to SEO. I think a lot of Internet marketing firms struggled with Google's reward system in the past. The major search engines have always preached about the value of great content, yet for many years, low quality sites with weak content routinely out-ranked higher quality sites by using some form of volume or automated backlinking. Now, a combination of the Penguin and Panda updates are weeding out webspam and linkspam and search result quality is improving every month. Virtually every form of unethical SEO, or Black Hat SEO, seems to have been eliminated or severely impaired. White Hat SEO is prevailing and Black Hat SEO is dying – good riddance.
"In the Internet world, this is historic. You are now seeing a legion of web design and Internet marketing firms chasing quality (content) instead of quantity (webspam). Over time, this will greatly improve the quality of the Internet as a whole. As an Internet marketing company, we would much rather focus on collaborating with our clients to create unique content than worrying about acquiring a certain quantity of backlinks."
Singleton goes on further to say, "Our new web design balances a creative flair with search engine friendly layout and coding. As web designers, we have to create something fresh that makes an impression while showcasing new technologies and features."
Kansas City Web Design has developed a comprehensive web development strategy to capitalize on the latest round of search engine algorithm updates. This following is a partial list of feature highlights:
1. "Above The Fold" Layout
3. Behavioral Search Architecture*
4. Parallax Layered Slider
5. Social Media Integration
6. Google Panda & Penguin Friendly Layout and Coding
7. Twitter Feed
8. Fresh Blog Content
9. Structured Data
10. W3C Validation
11. Customized Content Management System
12. Live Chat Support
13. Embedded Web Videos
14. Embedded Google Maps
15. Google Analytics Integration
*For more information on the above techniques, SEO strategies, search engine friendly coding, web design and local SEO strategies, contact Kansas City Website Design.