Action-Loaded Cups Feature Slurpee Nation(TM) Rewards Code on the Inside
INVER GROVE HEIGHTS, Minn., April 16, 2010 — Armor on and fully charged – lenticular, full-motion-video cups now get you closer to the action of one of the most awaited movies of the year. Featuring in-motion effects, IGH Solutions produced premium lenticular cups that bring to life movie scenes of "Iron Man 2," the newest superhero film from Marvel Studios and Paramount Pictures, opening May 7, 2010.
Four 32-ounce collectible Slurpee(R) cups feature IRON MAN and WAR MACHINE, and villains BLACK WIDOW and WHIPLASH. Each one of the cups features multiple frames of animation that capture seconds of exciting movie scenes showing the heroes and villains in motion.
For the first time, game codes are printed inside the premium cups instead of somewhere on the exterior. These unique codes can be used to enter the online "Collect Like a Superhero – Live Like a Billionaire" Slurpee sweepstakes.
IGH Solutions worked closely with 7-Eleven, its agencies, and Technimark – the cup molder – to develop a label with a randomized reward code. "Promotional code-based games just got better," said Rosa Hermoza, IGH Solutions product manager for IML/Drinkware. "You can now accelerate promotion redemption rates by adding randomized codes onto your favorite collectible cup."
The product, part of IGH Solutions' Xtreme Graphics line of decorated drinkware, is available for other promotions in multiple sizes ranging from the 12-ounce tumblers to a 32-ounce stadium cup. For more information about Xtreme Graphics, visit or call 866.420.2526
About IGH Solutions
IGH Solutions is a world leader in developing and delivering unique and innovative solutions centered around specialty and dimensional printing and related services. IGH Solutions serves as an umbrella over strategically located specialty print studios, sales offices and manufacturing facilities. The company has more than 30 years of printing experience and is the world's leading provider of high-quality lenticular large-format and custom-printed plastics. For more information on IGH Solutions, visit http://www.ighsolutions.com
Media Contact – IGH Solutions
Tessa Boettner
Marketing Manager
651.288.8478
Email
http://www.ighsolutions.com
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