DANIA, Fla., Dec. 17, 2014 /PRNewswire/ — Social media expert, entrepreneur and blog owner Issa Asad is sharing his top 10 social media engagement tips this holiday season. Asad is a best-selling author and CEO of Q Link Wireless, LLC, a subsidiary of Quadrant Holdings, LLC, located in Dania, Florida.
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In lieu of Asad's free advice and mentoring on his Twitter and Facebook platforms, Asad is now sharing his insights based on research-driven trends and observations. He says that utilizing social media networks will help business owners reach a multitude of people on a more personal level this holiday season.
"Social media use during the holiday season could ultimately translate into more substantial profits for you and your business next year," said Asad.
Here are Asad's 10 social media tips for marketers and advertisers.
1. Focus on the people – Social media should enhance relationships and business communications rather than detract from them. Choose platforms that put personal touches first.
2. Understand your audience – Go where your audience goes, no matter how niche and dated that platform might be. It will still be valuable to connect with your audience this way.
3. Engage, don't sell – Instead of broadcasting marketing campaigns, use social media to have personal interactions that focus on service, rather than only selling.
4. More engagement, less likes – Likes, shares and followers don't necessarily translate into successful marketing. Understand the depth of engagement with your users to determine how valuable those clicks are.
5. Don't damage Vlogger reputations – A partnership with a Vlogger can be beneficial when done right. Vloggers' reputations can be ruined by campaigns, so choose the right tool for the goal of your campaign.
6. Expect more transparency with Vlogger endorsements – There may be a downward trend in Vlogger and brand partnerships. Expect Vloggers to always reveal on their blog that they are being paid for product placement.
7. Add value to the user sharing experience – Instead of disruptive advertising, marketers should discover how to enhance user relationships for a more streamlined, less commercial engagement.
8. Quality over quantity – Social media is technically free, but with content, that isn't always the case. Understand what frequency makes sense for your campaign.
9. Seek out interest-based networks – As a brand, you likely have many different audiences. Engage with different personas by researching interest-based networks and understanding their needs.
10. Have face-to-face interactions – Meeting in person is still incredibly valuable. With ever-increasing competition between platforms, face-to-face engagement, whether digital or by meeting key influencers in person, make lasting impressions.
About Issa Asad
Issa Asad is a social media expert with over 15 years of experience in the telecom and technology industries. He is the CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, in Dania, Florida, and is also the author of multiple social media books. Asad can be reached via LinkedIn here.
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