Market research advertising company turns to NASCAR sponsorship to build momentum
CHARLOTTE, N.C., July 24, 2009 — Joe Gibbs Racing and NASCAR Nationwide Series driver Brad Coleman hit the sponsorship spot for online research recruitment giant BigSpot.com, a division of Offerwise, an Internet marketing company serving the market research industry.
The BigSpot.com brand will launch their first entry into the NASCAR Nationwide Series at Iowa Speedway and will continue as Coleman's primary sponsor through the Michigan race and potentially beyond.
Andrew Lissak, President & CEO of Offerwise, said, "We have been looking for some time for the right opportunity to introduce our brand and services to the world of NASCAR. After seeing the confidence and poise Brad demonstrated before, during and after last weekend's top 5 finish at Gateway, we knew he was the driver we wanted representing BigSpot.com and Offerwise as we expand our reach in to the sport."
Rob Dolafi, COO of Offerwise echoed Lissak's impressions of Coleman and added the pair grew up in the Washington D.C. area and have been lifelong fans of Coach Gibbs and Joe Gibbs Racing.
"We feel honored to have the opportunity to be partnered with a first class organization such as Joe Gibbs Racing and a part of an upcoming young stars' rise to the top of the sport," stated Dolafi. "NASCAR fans bring a level of unparalleled enthusiasm to the sport and we are confident they will bring that same enthusiasm in sharing their opinions with the world's top market research firms that BigSpot.com will connect them with."
The No. 20 BigSpot.com Toyota will hit the track at Iowa Speedway on August 1st at the U.S. Cellular 250.
About BigSpot.com
BigSpot.com is an online service that introduces online users to consumer research where they will have the opportunity to share their opinions in order to influence the products and service of today and tomorrow. BigSpot.com is owned and operated by Offerwise, a Virginia-based company that provides offline and online marketing strategy services to the consumer research industry. Serving the industry since 2006, Offerwise has emerged as a trusted leader in helping market research firms promote their respective online consumer panels to online users worldwide. http://www.offerwise.com
Offerwise Contact: Rob Dolafi (800) 280-4947 Email
Media/At-Track Contact: B. Coleman (713) 252-5808 Email
For Further Information: http://www.offerwise.com http://www.bigspot.com http://www.bradcoleman.us
# # #