WASHINGTON, May 7, 2014 /PRNewswire/ — When it comes to successful public relations campaigns, does the power of effective frequency exist? According to Keybridge Communications CEO Sam Ryan, absolutely — in fact, it's a huge piece of the pie.
In advertising, "effective frequency" measures how many times a consumer needs to be exposed to an advertisement before he or she makes a purchase decision. Some experts say you need at least three exposures. Others say you need 20. But all agree that one exposure isn't enough.
Repetition is also an essential component of any effective PR campaign, since persuading people to change their opinion is much more difficult than selling them a hot new product. For example, a single op-ed is unlikely to win a public opinion war, but 1,000 op-eds — published in every major newspaper in the country — can create a tidal wave of public opinion that's difficult to oppose.
In short, when it comes to great PR campaigns, it's almost impossible to understate — or withstand — the power of effective frequency.
Keybridge Communications is a DC-based public relations firm that specializes in op-ed campaigns, thought leadership, earned media, writing, media placement, design, and web development.
For more information, please visit www.KeybridgeCommunications.com or contact Kristen Thomaselli at (202) 471-4228 or via email.