Press Release Headlines

Kids Upgrade Snacks for Santa

Keeping Milk Safe until Santa is Ready to Sip

CHICAGO, Dec. 17, 2013 /PRNewswire/ — It's a longstanding Christmas Eve tradition to leave out cookies and milk for Santa. But what happens if kids pour a big glass of milk for Santa before they go to bed around 9 p.m. – but then he doesn't arrive until well after midnight? It's not going to taste fresh, and might even be not safe to drink.

(Photo: http://photos.prnewswire.com/prnh/20131217/PH34856-a)
(Photo: http://photos.prnewswire.com/prnh/20131217/PH34856-b)

A better idea is to leave out a carton of shelf safe milk with those cookies.  It's Grade A, real milk that doesn't require refrigeration until it's opened (no preservatives added). Single-serving milk cartons can be stored in the pantry for up to six months without refrigeration.

Santa can take the convenient carton with him to sip in the sleigh as he heads on to the next house…without worrying about spilling!

Milk Unleashed is an educational campaign aimed at families to let them know about shelf safe milk. It is real, Grade A milk that is ultra pasteurized, packaged in a shelf safe Tetra Pak carton that doesn't require refrigeration until opened, with no preservatives added. So there's no need to sacrifice nutrition when the family is on the go.

For a fun kids craft idea, create a custom cover for the milk carton. Click here for a template to print out and color, paint or bedazzle! Upload a photo of your kids' creations to the Milk Unleashed Facebook page and enter to win a gift pack of shelf safe milk.

NOTE: Photos available upon request

ABOUT TETRA PAK AND MILK UNLEASHED

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com. In 2012, Tetra Pak launched Milk Unleashed, an educational campaign in the U.S. and Canada to inform families about shelf safe milk and how they can have real, Grade A nutritious milk, anytime, anywhere.

milkunleashed.com |@milkunleashedfacebook.com/milkunleashed | pinterest.com/milkunleashed

MEDIA CONTACTS:
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310-752-4400
Janette Rizk, ext 164, Email
Judy Lynes, ext 124, Email