Channel IQ Helps Music Industry Leader in Continued Support of Online Channel Retailers and Consumers
CHICAGO, April 9, 2013 /PRNewswire/ — Korg USA, the exclusive US distributor for Korg, VOX, Blackstar, Lag and HK Audio products, has once again selected Channel IQ to manage its continued Online Channel Monitoring efforts. Channel IQ was chosen because of its ability to save Korg USA from expending a huge amount of its time and resources by offering a platform that can automate the labor-intensive advertised price monitoring and communication processes consistently, accurately and instantly with channel partners.
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Channel IQ gives manufacturers unprecedented visibility into who is advertising their products online and at what price. This provides a practical intelligence solution for manufacturers to manage optimal advertising and promotional programs for their sales channels. Korg USA is utilizing their ability to offer real-time online advertised pricing visibility in order to quickly and accurately spot unauthorized discounting in advertisements, grey market sales and even counterfeiting.
Korg USA CEO, Joe Castronovo explains, "We partnered with Channel IQ not only to protect our brand equity, but also to enable us to level the playing field amongst our dealers, and offer their customers a stable purchasing environment in which their online shopping experience parallels that of the in-store experience. Channel IQ has been providing us with a streamlined approach that keeps us up to date on the market intelligence we need to do all of that."
"Manufacturers and retailers have a major challenge in trying to preserve the consistency of their products and services online," said Wes Shepherd, founder and CEO at Channel IQ. "When manufacturers maintain the trusted relationships with their authorized retailers by keeping informed of what's happening in the marketplace, they can be assured that their channel partners will benefit from policy compliance. We're pleased to be working to work with a leader in their field like Korg USA to ensure a consistent online consumer experience."
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Olympus, Dyson, Panasonic, Wusthof, and Bulova to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com
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| Channel IQ | |
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