Press Release Headlines

Local Digital Agency Hired to Increase Downtown Orlando's Web Presence

ORLANDO, Fla., May 5, 2009 — A new attraction is opening in Central Florida this summer – a revamped website that will draw tourists and local residents alike to Downtown Orlando, and help promote this flourishing area to businesses looking for a place to set up shop.

The current site will be transformed into a must-have, dynamic information portal by digital agency Purple, Rock, Scissors. (also known as PRPL).

Formerly Hydra Studio, this national agency recently went through a revamping of its own, having rebranded and expanded into new offices in Downtown Orlando's historic FIdelity Building. Founded early in 2002 by designer and entrepreneur Bobby Jones, and staffed mostly by designers and programmers in their 20s, PRPL has quickly become one the area's top agencies for innovative Web-based solutions. The agency has doubled in size every year, necessitating the move into bigger offices Downtown.

"We are thrilled to have PRPL on board," says Thomas Chatmon, Executive Director for Orlando's Downtown Development Board and Community Redevelopment Agency (DDB/CRA). "Besides the fact that they are a Downtown business, they are also a highly innovative and dedicated company that has a strong connection to the Downtown Orlando community."

"Economic conditions necessitate innovative, creative and effective marketing efforts to remain viable," Chatmon adds. The investment in a new website-one of numerous initiatives that the DDB/CRA is implementing to further promote Downtown Orlando-will play a key role in the ongoing development of the Downtown area.

According to Bobby Jones, the success of the new site hinges on the ability to transition a flourishing offline community into a flourishing online community.

"Everyone knows that the Web is now a two-way street. With respect to that concept, we plan to redesign the website to facilitate this type of two-way communication," Jones says.

Robust content will be the cornerstone of the new site-blogs, user-generated content, event announcements, press releases, forums, and more-coupled with a seamless and engaging user experience.

"Whether you're an artist or entrepreneur, a resident or tourist, this website will be your central resource for living, working, visiting and playing in downtown Orlando," says Aaron Harvey, Partner/VP of PRPL.

Additionally, PRPL will put in place a new content management system that will enable the staff at DDB/CRA to update the site more quickly, saving time and money.

Jones concludes, "The Downtown culture is booming, relevant, and will not go unseen. The DDB/CRA has uncovered an opportunity to not only provide this community with a voice, but provide new tools that will help it to continue to carve out its identity, and move toward growth and longevity."

About Purple, Rock, Scissors.

Based in Downtown Orlando, Purple, Rock, Scissors. is a leader in forward-thinking Web solutions and is quickly becoming one of America's premier digital agencies. In addition to Web design, Purple, Rock, Scissors. offers a wide range of services, including digital strategy and planning, e-commerce strategies, interaction design, social media development, and more. For interviews with the firm's experts on emerging digital trends, contact Aaron Harvey at 407-936-1749 or Email. Learn more at


Aaron Harvey
Purple, Rock, Scissors.
60 N. Court Ave, Suite 300
Orlando, FL 32801
Phone: 407-936-1749
Email: Email

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