LTFA's Sweepstakes Celebrates 25 Years of Excellence of Their Flagship Brand Royal® America's #1 Favorite Basmati Brand
LOS ANGELES, April 2, 2014 /PRNewswire/ — LT Foods Americas (LTFA) announced today the grand prize winner of their national online sweepstakes, "25 Big Ways to Win with Royal® Basmati Rice." In a ceremony at LTFA's corporate offices in Cypress, California, Theresa Dekoekkoek, a native of Henderson, Nevada, and a humanitarian and volunteer at an orphanage in Malaysia, was presented with a 2014 Mercedes-Benz CLA-Class by Sr. Vice President Jerry Taylor and VP of Strategy & Marketing, Nadine Curias, Ph.D.
In the "25 Big Ways to Win with Royal® Basmati Rice" sweepstakes, no purchase was necessary and entrants were asked to complete an online form and find how many 25th Anniversary Seals were on the packaging for both the burlap and poly bags. Other prizes given away included: fine bone china table settings for 8; $500 grocery gift cards; a year's supply of Royal® Basmati Rice; rice cookers and authentic Indian cookbooks.
"Sweepstakes are an integral part of our marketing program," states VP of Strategy & Marketing, Nadine Curias, Ph.D. "It allows us to strengthen our relationship with consumers by building a sense of fun into our association. With this particular sweepstakes by asking the consumer to find the number of 25th Anniversary Seals, it allowed the consumer to discover our new packaging, which was a key goal."
"Royal® has been America's favorite Basmati Rice brand for 25 years. We are very proud of this achievement and wanted to celebrate it in a big way," stated LTFA President, Abhinav Arora. In addition to their silver anniversary, iconic Indian actor Amitabh Bachchan will be the new face of Royal's new line of products.
About LT Foods Americas (LTFA) – www.ltfoodsamericas.com
Our authentic, premium quality products from around the world include ROYAL® and DAAWAT Basmati rice, from India, ROYAL® Thai Hom Mali Jasmine rice from Thailand, GRAPEOLA Grapeseed Oil from Spain, ROYAL® Tea from India and SHAHRZAD tea from Sri Lanka.
LTFA has rapidly evolved from being a distributor of rice to becoming a full-fledged "farm-to-fork" enterprise with comprehensive traceability responsibility. Because of our close partnership and association with our parent company, LT Foods India, we have been able to extend and intensify our direct involvement in the total production process, from seed (agricultural production) to bag (packing & shipment).
LTFA is fully integrated in each and every aspect of the procurement process, giving us unprecedented access and follow-through. Our supply chain can be traced from origination via seed coding, crop monitoring, and harvesting through procurement, transfer and shipment. Recognizing the importance of our supplier partners in ensuring quality control is key to our success. Whether it is in the rice farms or mills in India, LT Foods Americas is present at the source.
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Contact:
Jenny Ramirez
LT Foods Americas
562-340-4096
Email