SHANGHAI and NEW YORK, Oct. 6, 2010 — The Mailman Group, a multinational social marketing company, are now building online platforms to connect major sporting bodies with the growing Chinese population, globally. The Group have created an effective methodology to bring in vast amounts of Chinese online consumers worldwide to a central community hub, directly pulling this web traffic via Chinese social networks.
The Australia Football League (AFL) have invested in a first-time Chinese language website to educate, communicate and involve the expanding Chinese community to the Australian-loved sport of AFL ). The site features a content-rich framework which changes daily; that content is then seeded throughout the many thousand Chinese forums and social networks. Mailman Group CEO Andrew Collins states, "It's like fishing with content as the bait; we find tasty things to talk about which relate to the AFL and seed it in a sea of social forums."
Given the recent economic limitations for major sporting organizations, growth has been challenging. Connecting with Chinese consumers around the world can provide significant opportunity. Collins says, "The combination of an undervalued Chinese currency, huge domestic growth, a focus for international development and the largest outbound travel market globally makes for a very exciting growth point."
The Mailman Group boast more than a dozen clients actively seeking a strategy to tap the Chinese market. Collins further adds, "Chinese Mandarin, it's the world's most used language and very few sporting outlets are recognizing that. Current media distribution provides easy access to popular teams which create demand – yet the follow-through for many teams is almost non-existent." He states, "It's a matter of first in best-dressed here, as I see most major groups having a dedicated Chinese language site within the next 5 years."
The Mailman Group is based out of Shanghai with an established office in New York. The Mailman Group specialize in connecting international brands, sporting organizations and government with a global Chinese audience online.
Contact:
Media Contact: Michael MacRitchie
Title: Media Relations
The Mailman Group
Tel: (NY) +1 212 504 2954
Email
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