Press Release Headlines

With March Madness Around the Corner, Cupsy Is Needed More Than Ever

Newly designed beverage organizer lets sports fans enjoy the game without spillage

An Indegogo crowdfunding campaign to raise production funding launched today to take the Cupsy concept into lifestyles everywhere. Cupsy is the versatile, at-home beverage and electronics organizer that keeps beverages and personal items safely within reach and lets sports fans enjoy the games without worry. Sports fans everywhere will soon be saying, "Now I see, Cupsy me!"

FORT COLLINS, Colo., Feb. 13, 2014 /PRNewswire/ — With March Madness around the corner, people across the nation are preparing to spend countless hours on their couches cheering for their favorite teams. This time of year inspires people to embrace their inner couch potato and settle in for the long haul to the end zone. This dedication to watching the game from home requires more than a faithful allegiance to the home team, it requires beverages! And snacks. And remotes. And smartphones to tweet out your every thought about the game. How is a sports fan supposed to keep all of these things nearby? How is a sports fan expected to find a decent place to put his beverage among all of these needs? Enter the Cupsy.

(Photo: http://photos.prnewswire.com/prnh/20140213/PH64563-a )
(Photo: http://photos.prnewswire.com/prnh/20140213/PH64563-b )

Americans have snuggies to keep them warm while sitting on the couch. They can clap lights on and off from the couch so no single second of the game will be missed. However, everyone's consumption needs have been largely ignored. Innumerable drinks have been spilled because there's no great place for beverages or the coffee table is just awkward and out of reach. Myriad remotes have been misplaced. Tweets have disappeared into the couch cushions with smartphones. As a result of these spills and losses, time and money have been wasted looking and cleaning. Cupsy solves all of these heretofore unaddressed issues. It offers people the no spill thrill of enjoying the game from their couch…or their bed…or even their hot tub.

Cupsy's co-founders, Mark and Malu Lueker, turned their frustration with spills and lost remotes into Cupsy, a versatile at-home beverage organizer system. They have just launched a Cupsy Indegogo crowdfunding campaign to help raise $50,000 and take their idea from prototype to production. Each Cupsy features two removable and adjustable legs, two cupholders, a space between the cupholders for personal items and two flip-down stemware holders. It can be used between the couch cushions, in bed, in the sand, even in the hot tub! It keeps everything you need during the big game safely at your fingertips. Cupsy is the no spill thrill that people have been waiting for!

America is on the cusp of becoming a Cupsy nation. People across the nation not only shout "Score!" this season, they will also gleefully shout, "Now I see, Cupsy me!"

About Cupsy

Cupsy was founded in Fort Collins, Colorado, by Mark and Malu Lueker. By trade, Mark is a Mechanical Engineer with over 25 years of experience designing complex communications systems used in military operations and Malu is a Human Resources manager. Both Mark and Malu enjoy a nice beverage on the couch or in the hot tub.

The idea for Cupsy was born on a wet couch during family movie night.  Mark and Malu turned their frustration with too many spilled drinks into a desirable solution. The engineering behind the Cupsy is simple – removable and maneuverable thin legs separate the beverage support body from the surrounding surface. Cupsy is so versatile that it can be used in a variety of situations beyond the couch: while sick in bed, or relaxing on the beach, watching your son play soccer, on a picnic, or even in the hot tub or pool thanks to floating legs.

For additional information or to schedule an interview, please contact Mr. Mark Lueker, Co-Founder, at (970) 219-7078 or email.