CHICAGO, June 7, 2013 /PRNewswire/ – "Stop doing what you hate," says Perry Marshall. He is creator of the Marketing DNA Test, a free tool at http://www.MarketingDNAtest.com. "Individuals persuade very differently. Marketers, sales people, and managers are jamming square pegs into round holes. If your job doesn't harness your natural selling style, move on to one that does!"
As author of the world's best selling book on Internet advertising, The Ultimate Guide to Google AdWords, Marshall has experience to back up his statement. "I've consulted in over 300 industries and thousands of companies. Most marketing teams have the right people doing the wrong jobs. Most entrepreneurs are trying to excel at too many things."
The result, he says, is wasted sales calls, lousy marketing materials, poor communication and overworked staff. "The Marketing DNA Test was born out of my own painful discoveries of building teams: Five musicians does not a band make. Especially when four are bass players!"
He says most people hire people too much like themselves. The result is teams with overlap in some areas and gaping holes in others. "You've got three guys editing videos but nobody knows how to write a script. The gal who should be writing it is knocking on doors making cold calls instead – and she's miserable. I created this test to stop the insanity."
People use various skill sets to sell:
- Writing copy for letters and emails
- Organizing and analyzing data in Google AdWords or Analytics
- Connecting emotionally with followers in Social Media
- Creating attention-grabbing graphics, videos and designs
- Consultatively leading a customer through a complex decision process
Each of those skills is very different from the others. The Marketing DNA Test assesses eight different modes of persuasion: Alchemist (creative), Producer (systematic), Live, Recorded, Images, Words, Empathy and Analytics. It specifies the unique combination possessed by each individual.
Each DNA test report is unique to "1 in a million." It shows individuals and managers how to harness their greatest strengths. Brad Richdale, the legendary writer, director, producer and direct marketer said, "You will be stunned how scary accurate it is."
The test is free at www.MarketingDNAtest.com.
About Perry Marshall
Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants. His top coaching groups have waiting lists, and many clients have engaged his services continuously for 10 years and more.
Marshall has published thousands of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3nd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).
Entrepreneur Magazine says, "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax."
Contact: Lorena Ybarra, Perry S. Marshall & Associates, +1-847-975-9587, Email