CHICAGO, Sept. 2, 2014 /PRNewswire/ — Later this month, a three-day financial freedom seminar will offer unique insights on how to nurture growth and become a more efficient business person – not by "redoubling your efforts" – but by applying time-tested economic principles. The seminar is the brainchild of private equity investor Richard Koch and marketing expert Perry Marshall. Learn more about this remarkable event at http://www.perrymarshall.com/marketing/meetrichard/.
Thirty years ago, Koch was pounding the proverbial pavement like every other working stiff. But after several high-paying and stressful consultant positions, something clicked. He discovered a systematic way to apply the classic 80/20 Principle and found himself working less, not more, and achieving superior results. Koch has independently grown his net worth from $5 million in 1990 to $279 million-plus today, and without sacrificing any of the things that matter to him.
"Koch realized the borderline insanity of simply working harder and expecting better outcomes," explained Marshall. "Today, he invests in about 16 companies and spends only an hour a day tweaking his strategy. He is the 80/20 Principle personified."
The 80/20 Principle states that 80% of outcomes stem from 20% of inputs. This fundamental concept originated with Italian economist Vilfredo Pareto in 1897, but it has since been adapted to nearly every aspect of business and life. Koch himself has written extensively on the topic. The world's most effective people and organizations have discovered how to identify that 20% and deploy their resources appropriately. That level of analysis will be a cornerstone of this month's seminar.
For some, Koch's ideas may seem like heresies. Entrepreneurs wear their 60 to 80 hour weeks like badges of honor, and the conventional wisdom says that business owners should "unlock the door in the morning and lock it back at night." But with the 80/20 Principle, Koch dispenses with that cultural static.
From September 28 to 30, Koch and Marshall will share how to move from a Peon to a Principal by adopting 80/20 thinking and dispensing with time- and money-wasters. Seating is limited; high net worth individuals who want the opportunity to rub elbows with an elite private equity investor are encouraged to apply today.
About Richard Koch
Richard Koch is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard's investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a manager at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.
About Perry Marshall
Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants.
Marshall has published thousands of articles on sales, marketing and technology, and his bestselling books include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3rd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).
Website: http://www.perrymarshall.com
Contact:
Lorena Ybarra, Perry S. Marshall & Associates
+1-847-975-9587
Email