Press Release Headlines

Mikawaya Mochi Unveils New Mouthwatering Website

LOS ANGELES, July 18, 2012 — Mikawaya, the creator of Mochi Ice Cream, announces the launch of a redesigned http://www.mochiicecream.com. The new look adds a contemporary touch to the playful Mochi Ice Cream website.

Mikawaya is releasing the new website just in time for the sweltering summer season. The new design enhances the Mochi experience for fun-loving ice cream fans by improving page-by-page navigation and access to everyone's favorite features.

"We are very excited to share our new image with ice cream lovers everywhere," said Frances Hashimoto, President of Mikawaya. Ms. Hashimoto decided to revamp the website to provide fresh content for the thousands of visitors and Facebook fans who stop by http://www.MochiIceCream.com everyday.

The new website is optimized for an increasing number of mobile visitors who browse the Mochi Ice Cream website on the go. Users on mobile phones and tablets can now see the rollicking Mochi ball video and other features as soon as they land on the home page. Both mobile and desktop users will have an easier time finding the nearest Mochi retailer with the upgraded Mochi Locator, which integrates Google Maps to visualize store locations.

Adventurous foodies will also get a kick from the new Recipe pages, which brings Mochi Ice Cream's unique flavor combinations to every meal of the day, including dinner.

Additionally, the new Videos pages will allow website visitors to enjoy Mikawaya-created as well as fan-generated videos, all in one place.

Mochi Ice Cream coupons and online purchase are available at http://www.mochiicecream.com (bulk orders are available for restaurants, grocery stores or other vendors). Mochi Ice Cream can also be found in grocery stores, such as Trader Joe's, Safeway, Gelson's, Bristol Farms, Andronico's, select Albertsons, Ralphs, Jensen's and H-E-B stores, and many local markets.

For more information on Mochi Ice Cream, call Nurit Kotick at 310.675.6161 or visit http://www.mochiicecream.com.

Mikawaya is a 102-year-old family-run business that specializes in the creation of fine Japanese pastries and desserts. Run by Frances Hashimoto and her husband Joel Friedman, Mikawaya offers snack and dessert-lovers alike an alternative to traditional ice cream. Mochi Ice Cream combines a well-known and loved dessert, ice cream, with a chewy, marshmallow-type dough.

Press Contact: Nurit Kotick, 310.675.6161, Email

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