Press Release Headlines

MindConnex Brings Latest Shakespeare In Bits Title, A Midsummer Night's Dream, to iPad

DUBLIN, Sept. 13, 2011 — MindConnex Learning, a global provider of digital learning solutions for the educational sector, announced the third installment of its Shakespeare In Bits app series for iPad, A Midsummer Night's Dream, is now available on the App Store. With Shakespeare In Bits: A Midsummer Night's Dream, Shakespeare's greatest comedy is brought to life on iPad to aid student learning and teaching effectiveness.

Shakespeare In Bits: A Midsummer Night's Dream follows the successful launch of Romeo & Juliet (May 2010) and Macbeth (December 2010), both of which have achieved wide acclaim. Shakespeare In Bits is an innovative, new way for educators and students to engage with the works of the famous Bard, enabling them to read, digest, learn and understand the text in bite-sized "mini-lessons," or bits, as the name suggests.

"We are delighted to be announcing the latest title in our Shakespeare In Bits series," explained Michael Cordner, CEO of MindConnex Learning. "Students continue to struggle with four-hundred-year-old language, making it all the more difficult for educators to teach and engage them using conventional tools. Shakespeare never intended for his plays to be merely read — they were written to be seen and heard. Shakespeare In Bits is designed specifically to provide students and educators with a more effective way of tackling the works of the Bard through a fully integrated, multimedia package that marries high-quality animation, professional audio and original play text with translations, notes, analyses and character maps. We believe that it is the most comprehensive solution out there for studying and appreciating the works of the Bard."

Brought to life with three hours of high-resolution animation and a professional audio soundtrack, each Shakespeare In Bits play is presented side-by-side with completely unabridged text, with portions of text being highlighted while it is spoken in the play, making it extremely easy to follow. Shakespeare In Bits also offers a unique in-line translation tool that helps students to understand difficult, antiquated words and phrases within the context of the original play text in a single click. The integrated combination of text, audio and graphics is specifically designed to facilitate learners of varying abilities and learning styles.

Each play within the series also comes with biographies of each cast character, which can be accessed from either the main play or through a dedicated Cast feature. An illustrated character relationship map demonstrates key characters and their inter-relationships in the play. All plays also come with a wide selection of integrated analyses and study notes for each scene to help students fully understand plot summaries, key themes, language, imagery and quotes from the play. An easy-to-navigate visual scene selection menu enables students to quickly get familiar with the play's sequence of events or to jump to a specific scene of choice.

The Shakespeare In Bits: A Midsummer Night's Dream App for iPad is available for $14.99 from the App Store on iPad or at http://www.itunes.com/appstore.

About MindConnex Learning (http://www.mindconnex.com)

MindConnex Learning is a global provider of digital learning software solutions aimed at the school education sector, designed to enhance educator efficacy and student success. MindConnex Learning offers an easier way to learn and teach using rich, contemporary multimedia designed to engage all the senses and create empowering, relevant and personalized learning experiences, available in easily downloadable software programs that can be used on virtually any platform — PC, iPad, iPhone or online.

Its flagship product, Shakespeare In Bits, is proof that digital learning can lead to educational excellence. It succeeds in introducing the Bard's most popular plays to a generation of technology-confident students in a way that enables them to read, digest, learn and understand the text in bite-sized "mini-lessons" — either at home or as part of an organized class tutorial. With three titles currently — Romeo & Juliet, Macbeth and A Midsummer Night's Dream — Shakespeare In Bits provides an easier, more digestible way of tackling Shakespeare.

For more information on this announcement, please contact:
Fiona McLoughlin
Director of Marketing
MindConnex Learning
E: Email
M: +353 863188632

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