NEW YORK, Oct. 14, 2009 — Mirrorball, the pioneering non-traditional marketing agency, today announced that advertising veteran Andrew Goldberg has joined the firm as its director of client service.
Goldberg has spent the past 12 years developing advertising campaigns and communication plans for some of the world's most iconic brands. His career began at Margeotes Fertitta + Partners in New York, where he worked on clients such as NFL Sunday Ticket, the Tribeca Film Festival, Sapporo, MSG Network, Putnam Investments, Food Network, Bacardi Products (Bombay Sapphire and Turi) and Godiva.
Following his nine-year tenure at Margeotes, Andy joined BBH New York and ran the Levi's, Unilever's OMO (Wisk) accounts and also worked on PepsiCo's SoBe. Most recently, Andrew was at Wieden+Kennedy running the Jordan brand, Nike NY, and Nike Canada accounts.
Some of Goldberg's most noteworthy marketing campaigns have included:
- Establishing the strategic direction and communications plan for Nike Canada's 2010 Winter Olympics effort
- Re-launching the iconic Levi's 501 jeans
- Creating the first-ever "make your own" film online to showcase 3G cell phone technology for Samsung
- Launching the inaugural Tribeca Film Festival in NYC
"Andrew's proven ability to forge strong client relationships will further enable us to deliver breakthrough strategies and creative campaigns that help our clients achieve their business goals," said Michael Blatter, President of Mirrorball. "We are also excited to leverage Andrew's wealth of expertise in utilizing multiple channels to effectively engage consumers, especially within the social media realm."
Commenting on his new role, Goldberg stated, "From the moment I first walked through the doors of Mirrorball's ultra-hip Chelsea office, I was quickly inspired by Michael and his team's creativity and their unique view on marketing. I am extremely excited to help Mirrorball's clients further their consumer connection experience across all touch points. The industry and environment in how brands communicate is constantly evolving, and it's our job to help clients stay one step ahead."
ABOUT MIRRORBALL
Mirrorball creates breakthrough consumer engagement concepts involving an array of non-traditional disciplines. With a host of fortune 500 clients, including Pepsi, Harley-Davidson, Heineken and Bayer, Mirrorball connects brands with tastemakers of all demographics and brings marketing messages and experiences alive in ways never dreamed of. Mirrorball taps into the dogma of pop culture to develop award-winning campaigns that continually break conformity. Unique to each assignment, Mirrorball creates a 360-degree platform that maximizes a client's impact and relevance. Mirrorball's history of delivering results ensures that consumers experience brands on their terms and in their territory. For additional information, please visit http://www.mirrorball.com.
Note to editors: Photos available.
Contact:
Christina Rae
Buzz Creators for Mirrorball
1-914-962-3310
Email
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