The MSR Group Recognizes 1st Source Bank With Highest Rating in Customer Advocacy for Midwestern Region

OMAHA, Neb., Feb. 27, 2015 /PRNewswire/ — The MSR Group today announced that 1st Source Bank is the recipient of its APECS^® Customer Advocacy Award, Midwestern Region for the second consecutive year.

This award is given to the client retail banking organization receiving the highest Net Advocacy Rating (NAR^®) among its customers within their respective region. To qualify as a recipient, clients must have achieved a rating significantly higher than the national average and rank highest among all APECS^® clients. 1st Source Bank posted a 2014 Net Advocacy Rating 9.9 points higher than the 2014 APECS^® National Average. 1st Source Bank's rating is significantly higher than many of the nation's largest banks, including Bank of America, Chase, US Bank and Wells Fargo. Net Advocacy Rating (NAR^®) is one of the strongest indicators of customer retention and increased revenue for financial institutions.

"It's an honor for 1st Source to receive the APECS Customer Advocacy Award for the second year in a row," said Jim Seitz, 1st Source President. "The award demonstrates our commitment to being distinctively convenient, providing straight talk and sound advice and keeping our clients' best interests in mind. We thank our clients and The MSR Group for the positive feedback and recognition."

Ratings are based on results from The MSR Group's National Consumer Banking Survey, which collects feedback on customer satisfaction and advocacy for more than 100 banks and credit unions. To ensure accurate benchmark comparisons for clients, a stratified random sampling of retail banking consumers is conducted each quarter, gathering feedback on consumers' banking experiences.  This rolling tracking study interviews 2,400 retail banking consumers annually.

"Winning this award for a second consecutive year reflects 1st Source Bank's continuous focus on evolving and improving the way they serve their customers," said The MSR Group Chief Operating Officer Joel Vaslow. "1st Source Bank is at the forefront of the branch banking transformation.  As they transform their interaction with customers, APECS^® helps 1st Source ensure the changes are well-received by customers."

About 1st Source

1st Source Corporation, parent company of 1st Source Bank, has assets of $4.83 billion and is the largest locally controlled financial institution headquartered in the northern Indiana-southwestern Michigan area. The Corporation includes 80 banking, 22 1st Source Bank Specialty Finance Group locations nationwide, nine Trust and Wealth Management locations and eight 1st Source Insurance offices. For more than 150 years, 1st Source has been committed to the success of the communities it serves.

About The MSR Group

The MSR Group is a nationally recognized full-service market research company. Located in Omaha, Nebraska, The MSR Group offers a full complement of quantitative and qualitative methodologies across the financial, retail, advertising and agricultural industries.  The firm's proprietary APECS^® System specializes in providing real-time voice of the customer research for financial institutions.