Press Release Headlines

The NEVERknead Reduces Pain for Polymer Clay Crafters and Artists

LOS ANGELES, March 31, 2015 /PRNewswire/ — NEVERknead is pleased to announce the first-ever polymer clay kneading machine that eliminates hand conditioning of polymer clay.

Photo – http://photos.prnewswire.com/prnh/20150330/195270
Logo – http://photos.prnewswire.com/prnh/20150330/195271LOGO

Polymer clay has become popular because it is inexpensive and readily available in craft stores such as Michaels and Jo-Ann. However, polymer clay must be kneaded or "conditioned" before use, and kneading has been a tremendous problem for most clayers due to the hardness of the clay. Kneading polymer clay can cause intense physical pain, especially for those with tendonitis, carpel tunnel syndrome, and arthritis.

The NEVERknead is a new patent-pending invention that solves this problem.

The NEVERknead was invented by a woman, Debra Ann Jaffe, in Los Angeles, California, after months of experimentation. A polymer clay artist herself who creates hand-made polymer clay hanging mobiles inspired by Alexander Calder, she developed a painful condition in her neck and shoulders caused by – and made worse by – polymer clay kneading. Debra said, "I searched for solutions to kneading polymer clay for years, I looked for something – anything – that would knead clay, and found nothing. I was faced with the real possibility of having to stop doing my polymer clay art work."

Over a period of several months, Debra made prototypes, experimented, and perfected her design. In May 2014, she created and launched her website, http://www.NEVERknead.com and began offering her invention to other polymer clay artists and crafters. Sales immediately began pouring in along with thrilled testimonials from her customers.

The NEVERKnead has saved many polyclay crafters' careers. "It's fulfilling to help other artists continue to make their art, to give them a viable way to continue their craft. It makes me feel good to offer such a valuable tool – one that did not exist prior to now – to so many polymer clay artists worldwide," says Debra.

The NEVERknead makes kneading polymer clay as easy as turning a lever; that leverage puts 1,000 pounds of pressure on the polymer clay. Previously, the only option was to hand-knead, which caused calluses and pain, or use a polymer clay pasta machine which shredded clay, made a mess, imparted air bubbles, and was time-consuming to clean between colors.

The NEVERknead is fast, requires only a baby wipe for cleanup, avoids air bubbles, and conditions clay quickly and completely. It also blends colors fast, and stomps textures onto clay uniformly.

Polymer clay experts have given the NEVERknead numerous accolades. Jeannie Havel of pcPolyzine said, "I was obsessed and in awe of this magical device…" Cindy Lietz, the Polymer Clay Tutor, devoted one of her tutorial videos to speak about the NEVERKnead and recommend it. Polymer Arts Magazine (Winter 2014) said it is "the ideal machine for preparing clay for sculpting…  this could become a polymer sculpture's standard conditioning tool."

The NEVERknead is available in 9 fashion colors and ships worldwide from Los Angeles where it is made.

Media Contact
Debra Ann
323-640-0003
www.NEVERknead.com