NEW YORK, Feb. 16, 2012 — The Wellness Network, parent company of The Newborn Channel, today launched Newborn Channel To-Go, instant, web-based access to educational videos for new moms and moms-to-be. To access the videos, users can text the word NEWBORN to 411247 and receive a link to the web application.
Available free of charge, Newborn Channel To-Go offers videos on newborn care, breastfeeding, the maternity hospital experience, and immunizations. Compatible with iPhone®, Android™, BlackBerry® and other smartphone platforms, these essential how-to videos are now available to moms wherever they want, whenever they want.
"We've offered trusted, engaging parenting content to new moms at hospital bedside for nearly 20 years. Hospitals asked for our help in extending the reach and benefits of our channel to moms before, during and after their hospital stay," said Dave Ross, Chief Operating Officer of The Wellness Network.
The Newborn Channel and its sister channel The Patient Channel represent the largest out-of-home health media network in the United States, together reaching more than 20 million patients and their caregivers and nearly 80 percent of new moms annually. The Channels are valuable educational tools for health care professionals to empower patients and their families with information about their conditions and general wellness concerns during their hospital stay.
Additional information about The Wellness Network and details about programming, sponsorship opportunities and more can be found at www.thewellnessnetwork.tv.
About The Wellness Network
The Wellness Network owns The Patient Channel and The Newborn Channel, the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts round-the-clock baby care and postpartum programming for new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,400 hospitals nationwide.
For more information, visit www.thewellnessnetwork.tv.
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