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The North Face and Gear Co-Op Present the Alex Honnold Foundation for Sustainability and Simpler Living

Fearless rock climber's charity will be introduced August 29th at Gear Co-op in Costa Mesa, California

COSTA MESA, Calif., Aug. 21, 2013 /PRNewswire/ — Legendary Rock Climber Alex Honnold will be introducing his charity, the Honnold Foundation, a non-profit organization dedicated to helping people live better, simply –using clean & accessible energy, August 29th at Gear Co-op. The event will include a bouldering competition, live auction, live music, poster signing, and an awe-inspiring slideshow of Alex climbing sheer, vertical walls using absurdly small holds and virtually no safety equipment.

(Photo: http://photos.prnewswire.com/prnh/20130821/PH66864-a)
(Photo: http://photos.prnewswire.com/prnh/20130821/PH66864-b)

All proceeds from this event are tax deductible and will go to the Honnold Foundation. Tickets are $8 pre-sale, $10 at the door, and include a free beer or beverage. Tickets are available at http://www.gearcoop.com/.

Alex Honnold is best known for free soloing (no ropes, harness, or protective gear) terrifying routes, and crushing speed climbing records in Yosemite. One of his most impressive achievements to date was soloing the "Triple Crown" – El Cap, Watkins, and Half Dome in under 19 hours – a truly incredible feat.

Alex's ability to climb hard, fast, and fearlessly has landed him on 60 minutes as well as the cover of National Geographic Magazine. This fall, he will climb one of the tallest buildings in the world on live television.

Die-hard Honnold fans wanting to spend more time with him will have the opportunity to bid on a 90 minute climbing clinic taking place from 12:30 – 2:00pm the day of the event. For more information about the event and climbing clinic, visit http://www.gearcoop.com/.

About the Honnold Foundation

The Honnold Foundation is a division of the Tides Foundation, a 501(c)(3) public charity that provides a platform for numerous charitable organizations. The Foundation seeks simple, sustainable ways to improve lives world-wide by supporting projects such as Solar Aid and Grid Alternatives. For more information, visit .

About Gear Co-op

Gear Co-op, the first national outdoor retailer to offer free 2-day shipping, and is the only one to offer Free 2-Day Shipping, a 100% Ironclad Guarantee, and Free Return Shipping. Based in Costa Mesa, CA, Gear Co-op is best known for their wide selection of premium rock climbing gear and outdoor clothing. The company's roots are heavily involved in the rock climbing community, and Gear Co-op has hosted fund-raising events with some of the best and most respected rock climbers alive such as Chris Sharma, considered by many as the top sport climber in the world,  the Stonemasters and John Long, who literally wrote the book on rock climbing, and Sasha DiGiulian, the # 1 ranked female rock climber. To learn more, go to www.gearcoop.com.

Press contact:
Jon Asher
The Gear Co-op LLC
Email
714-902-9168