Press Release Headlines

Number One Restaurant in the Nation Opens Their Second East Coast Location in Manassas, Virginia With Week-Long Festivities – Starting July 13th

MANASSAS, Va., July 11, 2011 — Cafe Rio Mexican Grill will be opening its second east coast location on Wednesday, July 13th in Manassas, VA, kicking off a week of customer appreciation events and offers for the local community. The dates and events are as follows:

July 13: Opening day
A Ribbon Cutting Ceremony will take place at 10:45AM at 7803 Sudley Rd. Manassas. Every meal ordered will receive a "bounce-back" free meal card, allowing customers to return on July 16th for a free meal. Wounded warriors will be attending as representatives for the Hope for the Warriors Foundation, who will be honored on that day. There will also be a donation ceremony taking place with a check presented to Hope for the Warriors and Prince William County Public School District.

July 14, 15: Every meal ordered will receive a "bounce-back" free meal card, allowing customers to return on July 16th for a free meal.

July 16: "Bounce-back" free meal card redemption. This card may be exchanged for any Cafe Rio Mexican Grill meal, including a drink.

July 17: Cafe Rio Mexican Grill will offer a coupon in the Sunday Washington Post Prince William Extra that allows customers to purchase any Burrito or Salad meal for $1.00 on July 18, 19 or 20th.

July 13-17: A free meal will be given to all media personnel who show proper credentials.

The opening of the Manassas, VA, location will mark the company's second of nine locations planned in the DC Metropolitan Area. Cafe Rio Mexican Grill is nationally known for its made-from-scratch cooking only using fresh ingredients in every meal. There are no freezers or microwaves in any of the restaurants. Cafe Rio Mexican Grill employees are up early every morning, hand-squeezing approximately 1,000 limes per day, hand-scooping fresh avocados and making secret recipes from scratch. All of the signature sauces and salad dressings are made by hand and every tortilla is handmade fresh in front of the customers in an open-view kitchen. Cafe Rio Mexican Grill uses only USDA choice beef, and its pork and chicken are deemed "highest quality."

"We were grateful for the support we received during the opening of our first east coast location in Olney, Maryland, and wanted to return the favor by opening Manassas with a week of customer appreciation events," states Cafe Rio Mexican Grill President, Bob Baker. "We are excited to continue our growth plans and offer more jobs in the marketplace, especially during a time when unemployment is on the rise. We hope everyone in the Manassas area visits during opening week for our planned festivities."

In order to continue giving back to the Manassas community and east coast area, Cafe Rio Mexican Grill will be announcing a Teacher Appreciation Week and Military Appreciation Week coming up in August, where free meals will be given to anyone with proper identification.

Cafe Rio Mexican Grill was recently voted the number one Quick Service Restaurant in the nation for 2010 through the prestigious Sandelman and Associates' Quick-Track Award, edging out strong companies such as In-N-Out Burger, Chipotle, Chick-fil-A and Pei Wei. The Quick-Track Award is an honor limited to the very best restaurant performers in the nation. This highly respected award is based solely on customer reviews and dining experience: taste of food, overall service, speed of service and value.

Cafe Rio Mexican Grill, Inc.:

Cafe Rio Mexican Grill, Inc., headquartered in Salt Lake City, Utah, is the leading quick-casual restaurant specializing in made-from-scratch Mexican cuisine. The company currently operates 41 restaurants in Utah, Nevada, Idaho, California, Colorado, Arizona, Maryland and now Virginia. Cafe Rio Mexican Grill's primary business is specializing in serving customers the highest-quality meals with the freshest ingredients both through their restaurant locations and catering business. Cafe Rio's Internet address is http://www.caferio.com.

For royalty free stock photography as well as video footage of Cafe Rio visit: , Password: C@FERIO

Logo: http://www.ereleases.com/pic/2011-Cafe-Rio.jpg

If you would like more information on this topic or to schedule an interview or appearance with a Cafe Rio executive, please contact, Cafe Rio Mexican Grill Media Representative: Jennifer Burns, 310-993-9494 or Email.

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