STOCKHOLM, June 10, 2014 /PRNewswire/ — As many brands compete to create top performing advertising campaigns and target users through different mediums, they can benefit from surveying audiences to determine the type of content that resonates well and to identify up-and-coming industry trends, says Cint, a global provider of market research software for obtaining consumer insight.
Brands that have a presence online, in print or through television ads need to continuously be aware of producing content most relevant for the current market. It is crucial organizations create campaigns that maximize ROI and increase sales of products or services, which can only be achieved by fully engaging audiences. Research tools such as Google Analytics provide data with which to understand consumer habits, and undertaking keyword research also provides insight into what advertising terms are being searched for online. Using community management techniques and directly asking audiences about their advertising preferences across social media channels can also help brands to determine the type of content that will generate a consistent positive reaction.
Additionally, survey panels can be used to gain a deeper understanding of a target market's requirements. Seeking opinions on which channels audiences pay most attention to and the type of advertising that resonates well, such as topical, image based or video, enables brands to establish the most attractive content to inform future campaigns.
Brands can also create their own research panels to gather market intelligence firsthand. These can then be opened up to third-party organizations, resulting in a thank-you payment being issued to both panelists and panel owners, thereby further incentivizing audiences to continue voicing their opinions and views.
The CEO of Cint, Bo Mattsson, comments: "Advertising campaigns are a key source for brands to promote their products and services, so it is crucial they obtain consumer opinions to determine the type of content that will drive conversion, and shape products accordingly.
"In order to fuel conversation, brands must continuously demonstrate their interest in user feedback and convey that it is of value by incorporating it into future campaigns. Taking the time to listen to followers while gauging consumption habits through community management and analytics tools can ultimately increase brand acquisition and recommendations."
For more information on gathering market intelligence through surveying research participants, please visit www.cint.com.
Contact – Laura Crichton – Email – +44 1858 411600.