Ford Dealership in Grand Rapids, Minnesota breaks sales record by 70%
MIAMI, July 18, 2013 /PRNewswire/ — Today, Sales360, an innovation-driven automotive direct marketer, reported record-breaking results in its latest campaign by incorporating the UsefulTools' live agent call answering platform. The results were especially impressive considering that Sales360 is known for incorporating best-in-class strategies for large dealer groups, automotive manufacturers and advertising agencies to produce industry leading response and conversion rates.
Last May, after the 14th Digital Dealer Conference & Exposition, Sales360 announced its strategic partnership with UsefulTools to provide on-demand agents through its vast Call Center network to capture inbound calls driven from its direct marketing campaigns. Traditionally, automotive manufacturers require that dealers respond to customer inquiries within a certain amount of time. However, with the UsefulTools platform enabling every call to be answered by a live agent, the campaign has raised the bar for industry standards.
In two targeted direct mail campaigns totaling 30 and 40 thousand pieces, answering every inbound call paid off with record floor traffic, units sold and gross profits for both dealerships, surpassing the previous record for each by 60% and 70%, respectively.
"Having a real person taking inbound prospect calls is a game changer for my company," said Ray Martin, CEO of Automotive Experts, the pilot programs first client. He added that, "it allows me to bring the most value to my customers by providing tools that enhance our promotions by answering every call. Each event that I've run with Sales360's has far exceeded our expectations."
The Sales360 network prints over 10 million pieces of direct mail every month that generate over 100 thousand monthly inbound calls. By partnering with UsefulTools, it is able to answer every call with a live agent, significantly increasing response rates and generating more dealer appointments, which translate directly to increased profit.
"As a firm that understands the automotive industry's ROI-driven culture, we are always searching for innovations to make our clients' marketing efforts more effective," said Shawn Burst, Sales360's President. "Our ability to incorporate UsefulTools' platform with access to its live on-demand agents to answer every inbound call within 1-2 rings has directly increased the dealers gross profit."
By bringing together a network of 46 call centers with over 100,000 live agents, UsefulTools offers the ability to answer thousands of calls simultaneously, helping ensure that no opportunity is missed.
Sales360 is a technology-driven marketer built for the 21st century customer, that uses a proprietary processes integrating direct mail with personalized URLs, variable data printing, and unique phone numbers, which are now answered by a live agent.
UsefulTools is a new generation of call answering service providing direct marketers and small businesses access to a network of over 100,000 agents from the top 46 call centers in the U.S. The company, which is still in private beta, launched its first campaign in early July and is already answering over 10,000 calls a day.
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