Press Release Headlines

New Online Ecommerce Site Offers Premium Selection of On-trend Home Furnishings and Accessories

ATLANTA, July 8, 2013 /PRNewswire/ — The grand opening of Ella B Design, a new ecommerce site, puts a worldwide selection of trendy, unique home decor products right at shoppers' fingertips ( The founders of Ella B emphasize the role of artful design in the creation of warm, welcoming and fully personalized living spaces. In celebration of the company's July 1st grand opening, customers who sign up for the Ella B newsletter will receive a coupon for 10% off anything on the website.

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Ella B specializes in original, creative items across a wide range of the home furnishings and accessory categories, including ceramics, containers, glass, candle scapes and wall decor. These are grouped into "collections," which are stylistically similar items that Ella B's designers believe would work well together in the same space. A separate category called "Gotta Have It" features hand-picked items that the store's buyers consider particularly captivating. "Gotta Have It" listings are frequently updated as new inventory enters the storefront. Generally, new products will be listed every two or three weeks.

The overall aesthetic of Ella B's collections revolves around natural materials, colors and patterns. Wood, glass and ceramics are strong features in many of the product lines. One of the greatest selling points for these accessories is that they look almost nothing like what one would find in a typical home furnishings store. Instead, Ella B products become part of an environment, an essential component that contributes to a seamless whole.

Home decor is constantly evolving, with every season bringing exciting new product ideas from the world's leading interior designers. Ella B is committed to staying in front of these trends rather than playing catch-up. The store's buyers are passionate about the world of home furnishings and design. That passion has already infused the storefront with a signature look and feel that makes shopping not only an easy experience but also a pleasant one, no doubt worth repeating.

Ella B accepts all major credit cards. A user account is not necessary to shop on; however, an account does enable users to store shipping information, making for a streamlined experience with future orders. Users are also able to shop Ella B through the store's Facebook page, making purchasing even easier.

Shipping is straightforward with Ella B; all items are professionally packaged to insure safe transit. Most orders arrive within 3 to 9 business days from the date of purchase. Shipping rates are a percentage of the entire order, with surcharges added for heavy items. Rates to Alaska and Hawaii are slightly higher.

Plans for the future of Ella B include an expansion of the website, along with continual additions to the store inventory. A social, interactive section of the website will provide customers and employees with a forum to share ideas about the current state and future direction of design in the home.


Francisco Ortega
Phone: 678-667-8967