WELLINGTON, New Zealand, Feb. 28, 2014 /PRNewswire/ — World leading Software-as-a-Service web development tools provider Optimal Workshop (Optimal Product Ltd) is integrating the UX Punk services previously acquired from Chicago-based Lime & Chili LLC into its business and is retiring UX Punk services. All UX Punk customers have been notified and are being transitioned to Optimal Workshop services effective March 3, 2014.
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Optimal Workshop provides advanced tools for website owners that help them make their sites easier to use and more effective. UX Punk tools had significant overlap and continued to run in parallel under the Optimal umbrella. However, the technology underlying UX Punk services, which dated from 2002, including the use of Flash, was becoming dated and harder to maintain.
Optimal Workshop CEO Andrew Mayfield says; "Optimal Workshop's customer base has been growing rapidly. Bringing all our UX Punk customers onto the Optimal Workshop services allows us to focus future development on one cohesive codebase and deliver new features quicker for both sets of customers. I'm excited about the focus we have within our team, the benefits for Optimal and UX Punk customers, and the opportunities for Optimal Workshop globally."
As part of the transition all Optimal Workshop users will now benefit from an additional 'per survey' pricing model previously available on UX Punk services. Any features previously unique to UX Punk are now available in Optimal Workshop tools.
More information can found on the Optimal Workshop blog.
Media Contact
Alan O'Neill, Digital Marketing
176 Tory St, Wellington, New Zealand 6011
0064 21 083 90416
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About Optimal Workshop
Optimal Workshop launched its first usability application (online card sorting tool) in 2007, OptimalSort. Since then, they have added two more world class usability testing tools to their belt, Treejack and Chalkmark.
Optimal Workshop has taken years of experience in user research and user experience consulting and created a suite of leading usability testing tools designed to help designers and information architects improve the user experience of their products.
Website: http://www.optimalworkshop.com/.
Twitter handle: @optimalworkshop