COLLINSVILLE, Conn., July 9, 2010 — Passage to ThailandTM Simmer Sauces, Australia's #2 Thai cooking sauce, is now available in the USA. Consisting of four different all-natural sauces, each is a recipe of traditional ethnic cuisine created to deliver authentic restaurant-quality flavor and made only from fresh, natural ingredients. The range consists of Pad Thai, Thai Basil and Sweet Chili, Tom Yum and Red Thai Curry sauces. With spices sourced directly from various regions of Thailand and Southeast Asia, each product is gluten-, MSG-, preservative- and GMO-free.
"The growing ethnic diversity in our USA population and a resurgence in cooking driven by chef-hosted programs has grown the market for ethnic foods to a record high," noted Passage Foods' Mark MacKenzie. "The ethnic food market is a $2.2 billion retail industry in the US and expected to expand an additional 20% over the next four years with Indian and Thai foods showing the largest increase in consumer demand." In addition, the Asian/Indian restaurant segment has seen double-digit growth for the last 4 years, and although retreating some recently, the number of ethnic grocery offerings expanded as more people try cooking Thai, Indian and other ethnic foods at home.
As more consumers identify themselves as "cooking enthusiasts" and look to experiment with new flavors, they are fueling the demand for what were once exotic foods. Today's ethnic consumer is more mainstream, more affluent and younger, according to Mintel International. While young adults are the most adventurous in trying global cuisines, they are also very demanding of products which offer all-natural and healthy ingredients, a cornerstone of the entire Passage Foods product line.
Passage to Thailand sauces are a part of a simple 3-step meal solution that satisfies the needs of the time-starved consumer. Add the sauce to meat, seafood or vegetables, simmer and serve over rice for a gourmet meal in less than 20 minutes.
About Passage Foods
Passage Foods is an affiliate of Flavour Makers Pty. Ltd., the second largest seasoning manufacturer in Australia. All Passage Foods Simmer Sauces are manufactured in the company's ISO certified facilities and conform to some of the most stringent and clean product manufacturing requirements in the world. For additional product and consumer market information, call 1-800-860-1045, extension 204 or visit Passage Foods online at http://www.passagefoods.com.
CONTACT:
Denise Rosengrant
Passage Foods USA
800.860.1045 Ext. 204
Email
http://www.passagefoods.com
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