One of the largest and fastest-growing franchisors and operators of fitness centers in the United States to open first club in Traverse City
TRAVERSE CITY, Mich., Jan. 7, 2016 /PRNewswire/ — Planet Fitness, the innovative health club franchise known for its Judgement Free Zone and affordable prices with memberships for only $10 a month, will be opening its first club in the area, at 3111 W. South Airport Road, next to Aldi, across from the Grand Traverse Mall. The club is scheduled to open in March, and membership sales will start on February 3rd for just $1 down and $10 a month.
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Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Each club features the brand's iconic "Lunk Alarm" – a purple and yellow siren on the wall used as a light-hearted, gentle reminder that grunting, dropping weights or judging others is not permitted.
The club will have an extensive selection of cardio equipment including treadmills, ellipticals, arc trainers, and stationary bikes, all pointed at 70" televisions for member entertainment while working out. Planet Fitness also offers a popular 30-minute PF Express circuit room, dedicated abs/stretching room, a full complement of user-friendly strength equipment, and spacious, clean locker rooms that include free day-use lockers, private changing rooms and tile showers.
The club will offer the PF Black Card® membership, which is $19.99 a month, and includes additional amenities such as the ability to bring a guest every day at no additional charge, access to the more than 1,000+ clubs in the Planet Fitness chain, as well as use of massage chairs*, HydroMassage beds*, tanning*, Total Body Enhancement booths*, and 50 percent off select cooler drinks*.
Additionally, Planet Fitness spotlights its members with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit PlanetOfTriumphs.com.
For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
*PF Black Card® amenities may vary by location
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
Contact:
Lonni Bhirdo
Planet Fitness
Email
(248) 840-5677