Platinum donation to be contributed 100 percent toward R&D of cancer cure
TREVOSE, Pa., Aug. 4, 2014 /PRNewswire/ — Platinum Advertising is honored to announce its support of IGS Energy's participation in the 2014 Pelotonia held from Aug. 8-10.
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Pelotonia is an internationally unified bicycling tour with one goal in sight—to eradicate the disease of cancer. With fewer than 60 days until the event, Pelotonia has already raised almost $3.5 million and has secured nearly 6,000 riders worldwide. One such rider is Scot Burris, chief sales officer at IGS Energy. Burris will be cycling on the 20-mile stretch in the State of Ohio from Columbus to New Albany.
"It is my personal goal to raise a minimum of $5,000 for this tremendous cause. We all know someone who has been affected by the difficulty and pain that cancer brings, so if IGS can do something to prevent illness and to save lives of future generations, it is our civic duty as an organization to do so. We are profoundly grateful to have a supportive partner like Platinum Advertising to help us reach this goal by personally sponsoring my ride," said Burris.
"Platinum Advertising has a longstanding tradition of giving back to the broader community. We are not only honored to have been asked to sponsor an esteemed partner like IGS Energy in this worthy cause, but also to personally sponsor our colleague and friend, Scot Burris," said Platinum's President and CEO Bill Siveter.
Because operational expenses are covered by Pelotonia funding partners, 100 percent of each dollar raised will be donated directly to the Ohio State University Comprehensive Cancer Center at the James Cancer Hospital and Solove Research Institute. Opening in Dec. 2014, this hospital will be solely dedicated to the research, treatment and eventual cure of cancer.
In 2013, Pelotonia was one of the largest cycling events in the country with nearly 7,000 riders from 41 states in addition to participation from nine other countries. That year, Pelotonia raised $19 million, bringing its five-year total to $61.3 million for cancer research. This is the sixth year of the event.
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About Platinum Advertising, LLC
Founded in 1999, Platinum Advertising is a direct marketing firm that specializes in customer service, customer retention and customer acquisition. The organization prides itself on their focus and dedication to customers in addition to providing limitless opportunities for clients' growth. With a culture of pride, dedication and individual accountability, Platinum Advertising has continued to grow at a rapid and steady pace since its inception.
Contact: Michael Fino, Marketing Manager, 727-835-5555, Email.