Using quirky approachability and ingenious fun, TENZI, a new dice game created by Kevin Carroll and Steve Mark, brings the entrepreneurs a new level of success in remarkable time
COS COB, Conn., May 13, 2014 /PRNewswire/ — Enjoying the success of their phenomenally simplistic, yet spectacularly entertaining, dice game, creators Kevin Carroll and Steve Mark have taken the marketplace by storm in record time.
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So here's how the success story rolls. After creating two-dozen prototypes in October of 2010, the dynamic duo approached a local toy store. Carroll said of the monumental first sale, "Fortunately, we walked into the right store on the right day." Mark adds, "It was Celeste Vanderlip, the store manager at HobbyTown in Fairfield, Connecticut that said, 'If you can tell me how to play your game in less than 30 seconds, I might be interested.' Thankfully, we pulled it off." The rest, as they say, is history. That day HobbyTown bought all the TENZI prototypes and within minutes sold their first two games to a woman looking for an easy-to-learn party game.
Over the next two months, Vanderlip sold more than 300 TENZI games and touted it as her fastest selling new game ever. From there Carroll and Mark built distribution in New England and then across the US. Today, less than two years after rolling out nationally, TENZI has sold well over 500,000 games.
Deciding not to sell out to a major toy company, but rather manufacture the game themselves, Carroll and Mark have taken what's now lauded as "the world's fastest game" to the marketplace and created a "TENZI Frenzy". One could say the two friends are to games what Ben & Jerry, in their early days, were to ice cream. "Our biggest challenge has been trying to avoid cheesy dice puns." Mark says, setting up Carroll who deadpans, "We're on a roll." Need one say more?
Redefining family game night in the most charmingly low-tech way, TENZI players win or lose in a matter of seconds. The object of the speedy game is oh so simple: Players roll their 10 dice as fast as possible and quickly gather like numbers until all their dice are the same. The first one who finishes shouts "TENZI" and wins. Bringing even more fun to the game, Carroll and Mark have recently launched 77 Ways to Play TENZI, a set of cards with dozens of lively and silly twists on the game.
About Carma Games: Currently, over 4,000 specialty retailers nationwide carry TENZI, winner of the Best Toys for Kids Award by ASTRA and winner of the Best Toy Award by Learning Express. To schedule and interview with Steve Mark and Kevin Carroll call 203-226-6493 or contact Carroll a.k.a. TENZI Executive "Dice President" at Email. For more information about TENZI visit www.Tenzi.com.
Contact:
Kevin Carroll, Executive "Dice" President, Carma Games
Phone: 203.226.6493