Press Release Headlines

The Power of Senior Women Has Been Spotlighted in VimVida "Mints with Benefits" Commercial, Nominated for Telly Award

Nutritional supplement company's advertisement aims to bridge the gap between young and old

LA JOLLA, Calif., March 29, 2013 /PRNewswire/ — VimVida, in collaboration with RAW Productions, made the offbeat wacky commercial, which displays the pleasure of vitamin mints with punchy humor.

Julianne Eggold was recruited to direct the commercial for her unique signature style. Julianne's track record includes a slew of kooky commercial parodies, as shown on the Television show The Aquabats! Super Show!, creators of the series Yo Gabba Gabba!

Ross Hendler, Managing Director of VimVida said, "We wanted to present an entertaining look at our unique health product. Vitamin Mints appeal to two distinct populations, the young hip mint crowd, and the hip replacement oldsters. Our young demographic likes them because they take mints to be kissing fresh and their daily vitamins are slipped in as a bonus. Our older friends like them because as we age vitamins are hard to swallow and Vitamin Mints are easy to take. In a fun comedic way this commercial covers all bases."

The commercial titled "Mints with Benefits" can be viewed and voted for at: http://www.youtube.com/tellyawards?x=ZXKDdzLxPrY

About VimVida Corporation:

VimVida Corporation is a San Diego, California nutritional supplement company dedicated to creating dietary supplements in formulations that make them appealing and effective substitutes for unhealthy snack foods. Our goal is to bring to market tasty supplements with durable appeal. Our product line is made up of dietary supplements disguised as confectionaries. We aim to create a new generation of health conscious consumers and give them an alternative to sugar snacks in the form of complete multivitamin dietary supplements and other products. For more information, visit http://vitaminmints.com/

Contact information:
Ross Hendler
858.255.1288
Email