All natural, high protein Maple offering expands Powerful Yogurt lineup to seven Greek yogurt flavors
MIAMI, Sept. 25, 2013 /PRNewswire/ — Powerful Yogurt announced its plans today to unveil a new maple-flavored Greek yogurt at Natural Products Expo East, Sept. 26-28 in Baltimore. The maple introduction will increase the Powerful Yogurt lineup to seven flavors and will be available for retail orders starting immediately.
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Like the company's existing six flavors, the Maple offering is all-natural, high-protein, gluten-free and kosher. Maple Powerful Yogurt offers a category-leading 21 grams of natural protein per 8 oz. serving.
"Innovation and continuous improvement is what drives Powerful Yogurt," said Founder and CEO Carlos Ramirez. "Our great-tasting new maple flavor is a sign of our commitment to keep the 'yogurt for men and active lifestyles' category exciting and different as we pioneer it from the ground up."
Named "Best Yogurt" earlier this year at the 2013 Dairy Innovation Awards, Powerful Yogurt is differentiated from existing Greek yogurts by its 20-25 grams of natural protein, a "man-sized" 8 oz. serving that is 50 percent larger than most individual-serving Greek yogurts, and marketing and packaging that speaks to male consumers and the active lifestyle.
All seven Powerful Yogurt flavors are sold in the company's signature black and red packaging and are available through distributors including KeHe, UNFI, Bozzuto's, Gourmet Guru and C&S.
Since launching in March, Powerful Yogurt is now available at nearly 1,000 grocery stores across the East Coast, Texas, Illinois, Indiana and select states.
For more information and store locations, visit powerful.yt.
About Powerful Yogurt
Founded by a group of men in search of the perfect food for their active, health-conscious peers, Powerful Yogurt is an all-natural line of protein-rich Greek yogurt now available in seven delicious flavors. It is the first yogurt in the U.S. specifically designed for men and the demands of the active lifestyle. The product is produced in upstate New York and is a registered trademark of Powerful Men, LLC.