iPad Charging Device Adds Convenience and Clout to Luxury Design
FT. LAUDERDALE, Fla., March 14, 2014 /PRNewswire/ — With iPad® devices adding mobile operations, navigation and work stations to all types of luxury transport, PR Power has teamed up with California-based STRUT®, one of the country's leading luxury lifestyle manufacturers, to bring its STRUT Launchport inductive charging system to the yacht, aviation and interior design markets.
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True to STRUTS's artisan and inventive roots, the STRUT Launchport™, brings a convenient and elegant tool to iPad users who need a stylish, safe and functional way to keep their iPads charged, use them in a variety of situations and eliminate the unsightly white, tangled cords that accompany iPad and iPad mini mobile devices.
The STRUT Launchport offers a lightweight, durable case of carbon fiber black, pearl white or burl walnut wood that protects the iPad and then attaches to the jewelry grade, stainless steel, spherical pedestal base; available in chrome, flat black or gloss white, the base matches a variety of decors and is complemented by a heavy-duty chrome base, with a single wire that anchors the device to a flat surface. The iPad screen swivels and tilts, accommodating iPad 2,3, 4, Air or mini, providing a work or charging station that suits its fine surroundings. Personalized, custom, décor, color cases are also available at a premium price.
"While writing an article about the preponderance of iPads being used in yacht operation, the value of the STRUT Launchport for discerning yacht owners, electronic installers, interior designers and anyone who wants a classy, classic and functional way to display and use an iPad became apparent," said Marilyn DeMartini, president of PR Power, a Ft. Lauderdale-based marketing agency and a freelance writer. "The reception at the Ft. Lauderdale International Boat Show was tremendous, so we are looking to the Palm Beach International Boat Show, March 20-23 to further the exposure of the device," she added.
STRUT is widely known for its luxury "automotive jewelry" collections, though the company's roots are in electronic and entertainment systems. The expansion of its patented Launchport device was well timed for the market and greeted warmly by Apple® device users.
"STRUT speaks of elegance and individuality and our international success over the past decade with high-end automotive grilles, wheels and accessories, has helped us achieve a better understanding of what the luxury consumer demands," says Simon Trumper Chief Operating Officer of STRUT, "The STRUT Launchport demonstrates the innovative, practical and convenience that combines class and luxury."
The STRUT Launchport, currently sold in selected jewelry stores, retails for $1,500 with quantity discounts available to volume buyers. For more information, contact Marilyn DeMartini, 954 564 7234 or via email.