New, integrated alliance speeds development times by removing the redundancies of yesterday's "silo approach" to packaging development…
LEE'S SUMMIT, Mo., Jan. 19, 2015 /PRNewswire/ — The newly-announced alliance of marketplace leaders R&D/Leverage® and Hughes Design Group represents an unsurpassed value proposition for consumer package goods companies seeking seamless process efficiency and breakthrough, brand-building solutions.
Each of the two firms is considered an industry heavyweight in its own right. Combined, their experience represents more than 70 years of packaging expertise, across all key development phases – from concept and brand development to consumer research through go-to-market execution – in structure and branding. Theirs is an unsurpassed, full-spectrum offering that streamlines the development process and eliminates the costly, cumbersome, and frustrating package design silos that too often throttle speed-to-market and yield sub-optimal packaging.
R&D/Leverage is the only firm in plastics packaging to offer both structural brand development and mold manufacturing capabilities, while Hughes Design Group has 30 years of award-winning experience in visual branding, retail presence and packaging design.
"Our holistic approach smoothly and efficiently integrates all elements of the process," said Jason Husk, Director of Business Development, R&D/Leverage. "Each facet of the assignment is linked to the over-arching strategy for the brand. Add constant internal collaboration on our side, and single-point of contact for our customer and you have a streamlined system that saves time, cuts redundancies, and results in a better packaging outcome."
Added Barney Hughes, Founding Principal and President, Hughes Design Group, "Our alliance with R&D/Leverage allows us to act in true partnership with our customers. Because we are all pulling in the same direction, instead of passing the project 'down the line' step-by-step, or piecemeal, as is so often the case in our industry, we eliminate unproductive territoriality and deliver levels of expertise that delights customers. The resulting streamlined approach means a truly economical brand-centric solution leading to innovation and brand success at shelf."
R&D/Leverage USA, headquartered in Missouri, services the food and beverage, home and personal care, and healthcare industries. It is the only company to offer both structural brand development and mold manufacturing capabilities. Structural brand development includes upfront research such as retail audits that include trend and color study, ethnographic research, consumer focus groups, concept development, validation, and implementation. Mold manufacturing capabilities include full mold manufacturing for PET tooling, IBM tooling, injection molds, as well as unit tool development, testing, validation, and training.
Hughes Design Group is an award-winning strategic visual branding and packaging design firm headquartered in Norwalk, Connecticut. The company is sought out by leading national consumer package goods clients and ascending brands across many industries and categories, for its expertise in brand identity, packaging, merchandising and new product development.
For more information, visit www.rdleverage.com or www.hugheslink.com.
Media Contact:
Robert Schiavone
R&D/Leverage
816-872-4839
Email
www.rdleverage.com