RIDGELAND, Miss., Sept. 18, 2012 /PRNewswire/ — A veteran payments software and technology entrepreneur has turned his attention to the world's only all-in-one eCommerce fraud solution. Art Roldan, former CEO and chairman of electronic payments management software developer ISD Corporation, today joined the SignatureLink Board of Advisors.
SignatureLink, the eCommerce stabilizer whose patented SecureBuy™ suite is the first end-to-end online payment fraud solution, has been expanding its Board of Advisors in recent months. Roldan was a natural choice for the Board thanks to his 25 years of entrepreneurial experience in the technology field and his specific expertise in electronic payments and network security, said SignatureLink CEO Greg Wooten.
"Art Roldan is the guy the Founders Institute and Northwestern University's Kellogg Graduate School of Management rely on to speak to their entrepreneur program students," Wooten said. "He is easily one of the world's top entrepreneurial minds, and he is well versed in electronic payments. The SignatureLink leadership team agreed we wanted Art on the Board of Advisors, and we are extremely pleased to welcome him to the team."
Roldan began his career at IBM after graduating with a BS in business administration from DePaul University. He joined The Premisys Corp., where he served as CEO until J.D. Edwards (Oracle) acquired the sales engineering automation software company. Roldan went on to become president and CEO of Novarra, a leading provider of mobile solutions, prior to its acquisition by Nokia. He next joined managed network security services firm SecurePipe as CEO, until the company merged with TrustWave. Most recently, Roldan was CEO and chairman of ISD Corporation until ACI Worldwide acquired the company.
Recognized in Crain's Internet 100 Executives, Roldan is no stranger to the fast-paced, innovative environment typical of technology and Internet groundbreakers like SignatureLink. His input, said Wooten, is welcomed by SignatureLink executives as SecureBuy™ continues to capture the attention of online retailers and enterprise eCommerce service providers.
With no up-front fees and no monthly minimums or contracts, SecureBuy™ costs just pennies per transaction but delivers a powerful punch to online payment fraud. In contrast to other fraud solutions on the market that only address fraud screening, SecureBuy™ addresses 100% of eCommerce fraud — and that is making merchants sit up and take notice. Best-in-class fraud screening is only the beginning: SecureBuy™ also includes CNPS™, the only patented, legally binding online signature pad that generates a witnessed, forensic sales draft; an agreement manager that allows retailers to embed their terms and conditions into any shopping cart and make sure shoppers see them; and TransExam™, the industry's only payment-neutral chargeback management system.
"Art possesses an unrivaled depth and breadth of knowledge in critical areas like business development and growth strategies," Wooten explained. "As more enterprises turn to SecureBuy™ for fraudulent eCommerce loss prevention and SignatureLink's market share increases, Art's perspective will be invaluable."
About SignatureLink, Inc.
Founded in 2002, SignatureLink, Inc. is the eCommerce stabilizer. The company debuted its patented, electronic handwritten signature technology — the online signature pad — in 2005. Since then, SignatureLink has diligently developed products that help online retailers successfully fight Cybershoplifting™ and other forms of eCommerce fraud to lower the cost of payment acceptance and increase profits. SignatureLink is led by eCommerce pioneer and payment acceptance evangelist Greg Wooten, a seasoned executive in the emerging technology and financial services industries and an expert on eCommerce fraud and Cybershoplifting. Visit for more information.
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David Ferguson
SignatureLink, Inc.
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