Press Release Headlines

RootWorks Launches National Search-Driven Website for Members

Next Generation Accounting Firms spotlighted on premier site — American Academy of Accounting and Tax Professionals (

BLOOMINGTON, Ind., June 1, 2011 — RootWorks, the accounting profession's premier membership-based education organization, announced the launch of its member-exclusive, search-based national website for tax and accounting professionals.

The American Academy of Accounting and Tax Professionals website was developed to support RootWorks' members on a national level. The site highlights each member via a detailed bio, direct links to the firm's website, and niche-specific information. Content was developed to guide visitors on selecting an accounting professional, and also serves as another strong branding and marketing channel for members.

"We are always focused on providing our members with powerful resources to help them promote their Next Generation services. Our team worked for months to ensure that the AAATP site included detailed content on members and their firms, as well as powerful search tools for visitors seeking an accounting professional," said Darren Root, CEO, RootWorks. "The site has been exceptionally well-received by members."

On a rotating basis, the site highlights individual members based on such items as niche expertise, awards, or published work. The site also spotlights testimonials from firm clients — providing a personal appeal.

"The site is all about our members. We want to promote member firms through as many channels as possible," stated Root. "Our vision is that the AAATP website will evolve into the national online resource for locating an accounting professional and marketing our member firms." was officially launched in May 2011. For more information, visit


The American Academy of Accounting and Tax Professionals is an exclusive membership-only organization that promotes excellence within the profession by offering members structured education programs; industry-specific research; strategic coaching in the areas of technology, practice management, and branding and marketing; and a multitude of other helpful resources. The Academy is dedicated to helping firms continuously improve all aspects of firm operations. AAATP members are among the nation's most forward-thinking and learning-driven professionals. Members are committed to life-long education for themselves and their staff to stay on top of ever-changing mandates that affect their clients. They are also driven to consistently improve their firm's internal systems by applying advanced web-based technologies that support convenient, "high-speed" client service. For more information, visit

About RootWorks

RootWorks is an exclusive membership-only organization dedicated to serving the needs of small to mid-sized tax and accounting firms nationwide. We are committed to educating our members on how to implement leading strategies and innovative technologies to create workflows and systems that enable them to operate at peak efficiency. We also provide members with state-of-the-art website creation, brand identity, and marketing collateral development services. For more information on RootWorks, contact us at 877.259.9256 or email Email. Visit us at


Kristy Short
Director, Public Relations
RootWorks, LLC

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