NEW YORK, Feb. 26, 2014 /PRNewswire/ — RUUM, the leading retailer of stylish, high-quality, affordable kids clothing recently introduced its line of spring clothes designed specifically to appeal to girls and boys from toddler to preteen. Both girls' and boys' lines are divided into three collections, each offering a unique and coordinated look that kids and parents are certain to love.
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"This spring, we wanted to offer a variety of fresh collections, each of which evokes a different look and feel, so kids look stylish while still feeling comfortable. The collections combine color, texture and other details that are typically only found in much more expensive clothing lines. However, our lower price point means every kid can look like a million bucks," said Mary Robertson, Director of Publicity at RUUM American Kid's Wear.
Boys can choose from the Sundance collection, which offers pre-faded shirts and fine-gauge sweaters; the New Wave collection, featuring bright stripes, solids and plaids; and the All American collection, offering sweaters, t-shirts and other casual, denim-friendly styles.
Girls have their own options to choose from, beginning with the Lumiscense collection which combines laser-cutting and tie-dye techniques to add a funky, contemporary twist to wardrobe standards; the Arizona Dreams collection, offering patterned denim, loose-knit sweaters and toned-down brights; and the Sweet Streets collection, with its bright colors, feminine florals and activewear fabrics.
All of the collections in each line can be mixed and matched, which means parents and kids can enjoy unparalleled versatility by combining patterns, colors and textures in fun ways that express their individual styles and preferences. Both boys' and girls' lines offer lightweight sweaters or fleece separates to help kids transition from the cooler, early months of spring right into those warm, lazy days of summer.
Since its founding, RUUM American Kid's Wear has been committed to providing kids and parents with high-quality, stylish and affordable kids clothes that are as fun to wear as they are comfortable. Today, the retailer offers both an easy online ordering platform and 24 individual retail locations across the U.S. to make it easy to find the fashions kids love and parents can afford.
To learn more about RUUM American Kid's Wear and to see its entire line of boys' and girls' clothing, including clothing for toddlers, 'tweens and babies, visit the RUUM website at http://www.ruum.com/ruum/. Additionally, RUUM is active on Facebook at https://www.facebook.com/RUUMAmericanKidsWear and Twitter at https://twitter.com/RUUMkidswear, as well as on their blog at http://ruumblog.com/.
Contact:
Mary Robertson
646-884-6187