WAYNE, N.J., March 17, 2014 /PRNewswire/ — The Ballantine Corporation, a New Jersey-based full-service direct and digital marketing company, recently participated in an interview for the Business Beat Radio podcast. Matt Cote, Director of Business Development, and Ryan Cote, Director of Marketing, sat down with Chris Curran to discuss marketing, both direct and digital.
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The interview begins by Matt and Ryan describing how Ballantine was started in the 1960s with very basic printing services, and how it has evolved over time to become a full-service marketing firm, including both traditional direct mail marketing as well as digital marketing. The interview then touches on the subject of the continued importance of direct mail and the increases in postage.
Ryan began with the company in 2003 supporting the areas of traditional marketing and lead generation, but he had a lot of interest in digital marketing. In 2011, he proposed offering SEO to their customers, and was given the green light by management. Now, today Ballantine's top digital marketing offerings include SEO, pay per click, web design, and social media.
The interview continues discussing why SEO is so important to companies today in terms of getting their website and therefore their brand in front of potential customers. Ryan provides a case study example of how Ballantine has helped a client significantly improve their lead generation through SEO. This company has had such great success that they have increased Ballantine's services to include pay per click and web support.
Matt, who also joined Ballantine in 2003, then describes how traditional direct mail and digital marketing practices now intertwine by describing a campaign that Ballantine has developed for a local college for their alumni fundraising. The campaign includes direct mail postcards, email blasts, and personalized landing pages.
"It was a great opportunity to sit down with Chris and provide a bit of insight into how marketing has evolved," notes Ryan Cote. "Direct mail is still an important facet of many marketing campaigns, but it's become more personalized, and is combined with digital marketing and other strategies to provide a consistent message over multiple channels."
To download and listen to the complete interview, please visit:
http://fractalrecording.com/
About The Ballantine Corporation:
The Ballantine Corporation is a family-owned direct and digital marketing company established in 1966. Core services include direct mail, creative, promotional items and online marketing. You can learn more about Ballantine athttp://www.ballantine.com and http://www.ballantinedigital.
Media Contact:
Ryan Cote
Ballantine
1700 State Route 23
Wayne, NJ 07470
(973) 305-1500