Press Release Headlines

SafetyWeb Launches New, Free Service to Help Find Missing Children

Premier Internet safety service for parents introduces SWOTTM, a free version of its safety, privacy, and reputation service, to help law enforcement scour the Internet for traces of missing children

DENVER, Aug. 17, 2010 — SafetyWeb (http://www.safetyweb.com), the groundbreaking online privacy and safety service for parents, announced today the release of SWOTTM, the SafetyWeb Online Tracking Tool, to assist nationwide law enforcement agencies in finding online traces of missing children. The service is now available for free to any qualifying agency and is already in use nationwide.

SafetyWeb unveiled SWOTTM at the Crimes Against Children Conference, which it co-sponsored along with Google, Facebook, and Adobe last week in Dallas. More than 2,000 kids go missing daily in the United States, a statistic that SafetyWeb founders Geoffrey Arone and Michael Clark (both parents) found alarming.

"Michael and I visited The National Center for Missing and Exploited Children and realized that SafetyWeb could help law enforcement efforts in locating missing children," said Arone. "SafetyWeb monitors nearly all the social networks and websites, making it much easier for law enforcement to gather clues about missing children in real time. There is nothing else available that is as advanced, comprehensive, and easy-to-use," said Clark.

SafetyWeb changed the online security space with advanced, cloud-based technology to help protect children. SafetyWeb looks at a child's public behavior as well as any public mentions of the child online. Unlike products that require installation or invade the privacy of the children, SafetyWeb runs on the Internet and can be accessed from anywhere, with almost any Internet connected device. SafetyWeb provides parents with easy-to-read weekly reports and 24-hour access to website services for $10/month. SafetyWeb is also available for both the iPhone and Android. To learn more or to get started, visit SafetyWeb.com.

About SafetyWeb, Inc.

SafetyWeb is an Internet service that makes it easier to protect the safety, privacy, and reputation of kids online. Founded in 2009 by Geoffrey Arone and Michael Clark, SafetyWeb is backed by Battery Ventures. Arone co-founded Flock (a company with an install-base over 10 million) and DanceJam (acquired by Grind Networks in 2009). Clark was one of the executives behind Photobucket (acquired by MySpace/NewsCorp for $300 million).

Hemanshu Nigam, a SafetyWeb advisor, also advises the White House and United Nations regarding online safety. He has held leadership positions at NewsCorp, Microsoft, and the U.S. DOJ, where he won landmark judgments against online criminals.

For more information, visit http://www.SafetyWeb.com.

About Battery Ventures

Battery has invested in technology and innovation since 1983. The firm partners globally with companies at all stages, across technology sectors.

Battery has supported many breakthrough companies, including Airespace, Akamai, BladeLogic, Netezza, Omniture, and ProfitLogic. Battery invests from offices in Boston, Silicon Valley and Israel.

Contact: Diana Dozier; Group SJR; Email; 646.217.0431

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