Title follows track record of Acuff's previous bestseller, translated into multiple languages
MALVERN, Pa., May 30, 2013 /PRNewswire/ – Regardless of who you are, building a relationship can really give you an edge. The increasing demand for practical advice of how to develop business relationships is the impetus for Jerry Acuff's bestselling book The Relationship Edge: The Key to Strategic Influence and Selling Success' expansion into China. (The third edition is being translated into Orthodox Chinese and Simplified Chinese.) "Relationship building is the most important thing that is not taught in sales training," according to Acuff. "Dealing with people is a universal concept that transcends culture and language."
Acuff explains that he wrote the book The Relationship Edge: The Key to Strategic Influence and Selling Success based on an unmet need. "Before I wrote my book, I read and learned all that I could about relationships because I knew how important it was to connect with others. Nearly everything talked about what to do, but not how to do it. What was missing was how to train and teach people the process to build business relationships. And that's why I developed The Relationship Edge in Business—which has become one of the main areas of training at our company Delta Point."
In addition to his expertise in business relationship development, Acuff has over 20 years of experience in speaking and consulting extensively on the issues of sales and marketing excellence. Beginning his career as a sales representative, his approach to selling and engaging customers led to his quick rise to VP and General Manager at Hoechst-Roussel Pharmaceuticals. Acuff has been featured in numerous business magazines (Fortune, Fast Company, Selling Power, etc.) and on MSNBC.
Acuff captured his common-sense wit and selling expertise in his book Stop Acting Like a Seller and Start Thinking Like a Buyer, which takes customer-centric selling to the next level. It explains how to put the customer at the heart of the sales conversation, beginning with a change in mindset—to engage customers in meaningful dialogue with compelling messages that resonate with that person. The success of this best-selling book has led to its translation in Indonesian, Orthodox Chinese, Vietnamese, and Korean.
Many of the ideas, tenets, and philosophies that are espoused in these best-selling books are incorporated in the deliverables of Delta Point, Inc. — a boutique high-end consulting firm that Acuff founded. For more information about the books, Jerry Acuff, or Delta Point, go to the company website www.gottochange.com or contact Acuff directly at email.
About Delta Point, Inc.
Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta Point, Inc. specializes in working with Pharma, Biotech, Medical Device and other health companies by partnering with them to maximize brand sales performance. They focus on improving outcomes by analyzing the needs of their customers before developing customized recommendations that align cross-functional departments. Delta Point specializes in making those changes that enable corporations to effectively deal with the challenges they face— whether it is launching a new product or revitalizing an underperforming brand by working with Marketing, Sales Management, and Sales Training as a partner in attaining business success.
Delta Point has gained recognition for creating impactful sales messaging, strategic marketing plans, influential leadership development, and for the effectiveness of their training programs, including a copyrighted process of building, sustaining and growing substantive business relationships.
Their customer focus extends to their continual drive to develop products that address their customers' unmet needs. They have developed specific tools and resources designed to improve the effectiveness of the sales representatives as well as the coaching and training competencies of the first line manager and the development of leadership competencies of senior executives.
Jerry Acuff, CEO
Delta Point, Inc.