Senior living communities not having a free local business listing filled with positive reviews on major search engines are throwing away free money, assert marketing experts offering free webinar
BALTIMORE, Oct. 29, 2013 /PRNewswire/ — "Prospects are now seeing peer reviews of your community before we get to present them our message, before they see our websites, and before they schedule a tour." This is one of the least-understood and deepest sources of pain and frustration in today's online marketing environment for senior living communities.
Kevin Williams, President of SeniorMarketing.com, has been invited to co-present a webinar with Amelia Willson of SeniorAdvisor.com(owned by A Place For Mom, Inc.) on November 6th at 1pm EST. The name of their presentation is How To Use Reviews & Local Search To Increase Leads & Occupancy.
Williams and Amelia will discuss the important elements of successful local search campaigns, and how to use reviews on third-party sites to get prospects eager to learn more, inspiring them to schedule a tour.
SeniorAdvisor.com is a free site that features trusted reviews and advice on local senior living communities and provides various search methods with seamless links to the best senior living communities.
Williams said, "I'm excited to share my extensive background in local search marketing and reputation management within the senior living and senior care industry. There is a lack of action taken by many communities because of much confusion. In reality, there are simple strategies even a non-technical person can take to improve the image of the community and ultimately increase leads and tours." Williams and Willson will be sharing innovative marketing strategies they've developed over the years. Topics include:
- 5 easy-to-implement strategies to build rave reviews for your community.
- How to claim your FREE listing the search engines are giving away, and what factors it takes to get to the top of the search results.
- Insider secrets on how to remove negative reviews entirely, or how to respond in a way that strengthens your community's image.
- 2 current, real-life examples of communities that are successfully implementing a strong review program and how you can too.
- The legal cans and can'ts of reviews. Recent companies had to pay $350,000 in fines for breaking these violations.
- 4 ways to use your online reviews in an offline environment to strengthen your marketing and sales process.
- 3 covert and easy ways to monitor your reputation online and legally spy on your competition.
The date of the webinar is Wednesday November 6th at 1pm Eastern Time
To register for the visit webinar please visit http://seniormarketing.com/traininglocalreviews/
About SeniorMarketing.com
Baltimore-based SeniorMarketing.com is a proven direct response-marketing firm designed to increase income in three areas: 1) increasing occupancy; 2) increasing customer lifetime value; and 3) improving marketing efficiency.
Contact:
Kevin M. Williams, President
SeniorMarketing.com
5024 Campbell Blvd., Suite D
Baltimore, MD 21236
Phone: 1-888-523-3311
Email
http://seniormarketing.com