FAIRFAX, Va., May 14, 2014 /PRNewswire/ — Sheehy Auto Stores, Inc. has announced a partnership with WLZL-FM (107.9) El Zol, a CBS Radio-owned Latin Urban and Pop music station reaching Baltimore, Maryland, and Washington, DC areas.
"We look forward to a long-term partnership with El Zol that will include advertising buys, radio remotes, social media and other promotions," said Allison Centore, director of marketing, Sheehy Auto Stores. "This is part of our 'bigger picture' initiative to target a very important sector of our community."
As part of this alliance, El Zol will be instrumental in helping to promote Sheehy Auto Stores' upcoming Sheehy 5000, a 50-day campaign running May 16 – July 7 that has set a goal of raising $100,000 to benefit the American Heart Association through the sale of 5000 automobiles and other fundraising events.
According to the American Heart Association, Hispanic women on average are likely to develop heart disease ten years earlier than non-Hispanics and only one in three Hispanic women are aware that heart disease is their #1 killer.
For more information visit www.sheehy.com or call 703-802-3480.
Sheehy Auto Stores, Inc.
Sheehy Auto Stores began in 1965 as a small, suburban, family-owned Ford dealership just off the brand new Washington, D.C. Beltway. Because of customer response to their innovative approaches, Sheehy was immediately successful and by 1975 had become the largest Ford dealership in the country. Today, the company is still primarily family-owned and has grown to more than $1 billion in sales with more than 30,000 vehicle sales per year. Sheehy's 18 locations and 20 import and domestic brands serve customers in the Baltimore, Annapolis, Richmond and Washington, D.C. metropolitan areas.
CONTACT:
Joanne Polin
561-350-8784
Hillary Reynolds
954-815-1186