Press Release Headlines

Singapore Reusable Mask Hits 35 Countries

The TOTOBOBO mask from the tiny red dot has officially become a worldwide phenomenon, providing respiratory protection to customers from 35 countries

SINGAPORE, Feb. 17, 2010 — On February 14, 2010, the protective mask produced in Singapore has been sold in a whopping thirty-five countries worldwide. Since its inception in 2008, the company has expanded operations significantly, reaching this critical milestone just on this Valentine's Day. Customers across five continents, from Canada to New Zealand, have found the TOTOBOBO mask the best-valued on the market.

Strong demand for the TOTOBOBO mask came from regular travelers in polluted cities and users with allergic rhinitis who want to avoid hay fever or other airborne allergens, as well as specialist users like cyclists and motorcyclists, woodworkers, artists and artisans, and parents concerned with their children's health.

Customers worldwide are drawn to the appealing high-tech features found in the TOTOBOBO mask. The highly efficient filters, capable of keeping out all but a tiny fraction of particles smaller than .5 microns, provide unparalleled protection and breathing freedom. Replacement filters cost less than 1 dollar, by far the most economic replacement filter in the market, offering economy and convenience to a wide range of consumers.

The comfortable fit of TOTOBOBO masks is unchallenged. The mask's flexible design allows customization to fit the face as it should. The Visual-Seal-Check ensures a good respiratory seal that cannot be matched by other masks. Users can check the seal through the transparent mask to make sure it works properly, making the VSC system more reliable than the alternative. Adriana Meiss of Syracuse, NY, commends the simplicity and efficiency of the TOTOBOBO mask, saying: "This is the only mask I've been able to get used to. I trim it smaller to produce a good seal." When it comes to breathability, Don, a pastel artist, says, "There seemed to be more air coming through the TOTOBOBO mask than the previous mask [3M 8210] I have been using."

Satisfied customers from around the world have sung the praises of the TOTOBOBO mask. Debbie Witter of wrote:

"TOTOBOBO mask is the ONLY mask that fits the way a mask should. It is also the most economical product on the market. The other masks are hot, poorly fitted and have to be replaced repeatedly. I love your product and keep one of the masks in my purse, in case it is needed for [my daughter] Kayla. I am never without it."

To cater to the growing demand, folks at TOTOBOBO anticipate the introduction of a new anti-pollution mouth mask for cyclists and motorcyclists alike. This new product will be the first of many new designs to diversify applicability and expand protective mask usage to a greater market sector.

TOTOBOBO has made commendable advances since its commencement two years ago. With an expanding user base covering 35 countries, the TOTOBOBO mask is set for a faster growth in the coming few years.


1) Vasu Mishra from Bangalor, India was so pleased with the TOTOBOBO mask he ended up selling the mask in his bicycle blog shop BumsOnTheSaddle.

2) Mr. Tan from Singapore uses the TOTOBOBO mask every day when he rides through the motorcycle-jammed and heavily polluted check-point between Singapore and Malaysia.


TOTOBOBO is the world's first customizable respiratory mask designed to fit all faces from 5 to 85 years old. The highly effective mask uses a patented advanced technology that ensures respiratory seal, offering users guaranteed protection from pollutants. Tipping the scales at 20 grams, TOTOBOBO is by far the lightest reusable respiratory mask on the market. The mask is made from FDA approved material, using a custom-engineered "SoftTech" plastic formula which makes it remarkably flexible and comfortable. Launched in 2008, the TOTOBOBO mask has since hit sales in 35 countries. The masks are available at TOTOBOBO is a product of Dream Lab One Pte. Ltd.

For more information, photographs or to arrange interviews, please contact:

Sharon Li
Dream Lab One Pte. Ltd.
Tel: +65 81831563
Fax: +1 9176 772117
Email: Email

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