FREDERICK, Md., Jan. 13, 2011 — Social media marketing has moved from the realm of add-on ingredient to the main event in many marketing campaigns. But too many businesses and organizations still don't understand what social media is, what tools are available, how to choose what to use and how to effectively integrate those tools into an overall marketing strategy.
Beth Schillaci, author of the new social media workbook Your Social Media Roadmap, can help make sense of social media options and aid audiences in creating their own integrated, sustainable plans with presentations and workshops designs to teach businesses how to best use social media.
Social Media Bootcamp uses Schillaci's step-by-step workbook to efficiently and effectively create and integrate a social media strategy. Each participant gets a copy of Your Social Media Roadmap and point-by-point instructions on how to create a workable social media strategy that any company can successfully sustain. Social Media Bootcamp runs for three hours and costs just $100 per person plus travel costs, with a minimum of ten participants required. Similar webinars typically cost $250 and up, making the Social Media Bootcamp an attractive option for both internal and external events. Discounts are also available for larger groups.
Social Media Marketing Overview is an approximately one-hour overview of social media today. Each audience member receives a copy of Your Social Media Roadmap and there is a question-and-answer session at the end. The Social Media Marketing Overview is ideal for seminar presentations and trade association meetings, costing just $25 per person with a minimum of $625 (25 people) plus travel costs.
"Social media success is not about being the first or using the newest hot platform," Schillaci explains. "It's about using the right platform and choosing the best tools to meet the needs of your company and your customers. No company has to do everything, but every business has to do something. My book and workshops help businesses and organizations figure out what to do."
Schillaci is well-qualified to teach companies how to use social media in the real work world. For more than a decade she has helped businesses understand and implement new media marketing. From web sites and email to the newest social media tools, Schillaci has always focused on helping companies define what they need to use to be strategic and effective. Her focus on creating effective new media marketing strategies led her to be named one of the 25 CEOs to Know in 2010 by Gazette Business and Politics.
Your Social Media Roadmap is available on Amazon.com. For more information, visit . To book a workshop or presentation, contact Beth Schillaci at VillageWorks Communications, Inc., 240-529-3000, Email.
Contacts:
(Artwork and review copies of the book are available upon request.)
Beth Schillaci / VillageWorks Communications, Inc. / 240-529-3000 / Email
Gina Kazimir / PR Right Now / 410-459-8765 cell / Email
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