Press Release Headlines Announces the Opening of its New York Office at "The Art of the Startup" Gala; Event to Celebrate a Smarter Way of Building Fast-Track Startups

REDWOOD CITY, Calif. & NEW YORK (Nov. 2, 2000) – (, a one-stop provider of business setup and expansion services, today announced the opening of its newest office in Silicon Alley serving the New York tri-state area. To commemorate the office opening, is hosting "The Art of the Startup," an invitation-only event for executives of up-and-coming startup companies as well as members of the venture capital and angel investing communities., created to accelerate the success of the world's most promising startups, offers services in the areas of facilities setup, HR, IT, marketing communications and recruiting. The company plans to open offices in the most active startup markets worldwide and chose New York as its first location outside of Silicon Valley because of its rapidly growing startup market and incredibly strong entrepreneurial spirit.

"Despite the market shakeout, investment in startup companies continues to rise — along with the number of billion dollar venture capital funds," said Donna Jensen, founder and CEO of "Because we serve early and later stage startups in any industry — wireless, Internet, biotech, etc., the demand for our services continues to grow."

Since's official March 2000 launch, the company has provided its services to dozens of well-known startups, including Google, Evite, ePinions and GuruNet. Apart from enabling its partners to better focus on their core businesses, is also known for hosting exclusive networking events that facilitate deal making. In celebration of the entrepreneurial spirit, the company's event, "The Art of the Startup" is intended to provide invitees with an introduction to a select number of CEOs and Founders of the most-qualified growing companies, leading venture capitalists, celebrity entrepreneurs, industry analysts and press representatives.

CEOs from startup companies such as Coremetrics and will be speaking at the event's CEO Gallery to discuss the rapid growth of their companies and issues regarding how startups can successfully launch a business in an increasingly tight economy. Michael Chiarello, CEO of NapaStyle, a startup media company that focuses on high-end wine, food and good living, will be previewing his products at the event and launching the company later this month.

" recognizes the need for showcasing the newest breed of entrepreneurs — those keenly educated by a highly accountable market — and pairing them with the people and resources most likely to bring their ideas to fruition," said Brett Hurt, president and CEO of Coremetrics, Inc.

"The Art of Startup" will also be a showcase for the technologies and services that represent the best, most forward-looking solutions for new and growing companies. In addition, a CyberLounge will feature a live Webcast of CEO interviews throughout the evening. The Webcast, sponsored by, can be found at

Over 600 startup CEOs and VCs are signed up to attend this event. Some of the event sponsors include ABD Insurance,, AT&T Hyper Growth, Computer Design & Integration LLC, Digital Hatchery,, InSourceHR, Magnet Communications, NY Fun Factory, Oracle, Quickborne, Quidnunc, Rave, Redleaf, Revonet, The Atlantic Group and The Daily Deal.


Addressing an urgent need for speed, expertise, and vital business contacts,, streamlines and orchestrates the complex business setup and procurement processes for companies setting up operations in the United States.

By leveraging a proprietary process-engineered methodology, Web-based tools and tutorials, and a robust network of pre-qualified service providers, the consulting team enables companies to get up and running quickly, efficiently, and cost effectively. offers consulting services in the areas of real estate and facilities, IT and networking, marketing and business development, human resources and staffing, as well as finance and operations. is based in Redwood City, California and New York.

Corporate sponsors include, Silicon Valley Bank, Venture Law Group, Sun Microsystems, Exodus Communications, IBM, Hewlett Packard, Microsoft, Deloitte & Touche, Modem Media, and Wilson Sonsini Goodrich & Rosati. A partial list of the company's clients includes: Acteva, AirPrime, Digital Fuel,, Evite,, Gravitate, Google, GuruNet, LeaseExchange, LumiCyte,, Toolwire, and Venture Factory. For more information on, please visit and the logo are trademarks of, Inc. All the other trademarks are the property of their respective owners.


Danny Shapiro, 650/474-5424
Tara Rummell, 212/367-6817

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