In-theater dining experience leader anticipates another banner year of continued growth, innovation and dedicated customer service
DALLAS, Dec. 2, 2014 /PRNewswire/ — Opening in the second quarter of 2015, Studio Movie Grill (SMG) The Colony will mark the brand's 20th national location and 10th in the Lone Star State. Part of an ongoing strategic expansion, the Lewisville, Texas location will push SMG's total number of screens past 200. The Colony will feature the laid-back atmosphere, 100% reserved seating and top-shelf dining and lounge experience that fans of Dallas-based Studio Movie Grill (www.studiomoviegrill.com) have come to expect.
Prior to its grand opening, SMG The Colony will undergo reconstruction and expansion to make room for 11 screens and over 1,500 seats. The 45,000-plus square foot location will be home to first-run movies and the brand's signature in-theater dining service. Each theater will boast modern, comfortable seating, including VIP stadium seating, along with superior Dolby audio. Christie's projection systems and Masterimage's Clarity 3D, meanwhile, will provide a memorable and immersive visual experience for guests.
"The Dallas market is our home base, and The Colony is an ideal jumping-off point for our continuing expansion. We look forward to welcoming new neighbors and creating even more avid fans in our Metroplex communities," said Brian Schultz, Studio Movie Grill CEO and Founder. "As many of our local patrons already know, SMG is so much more than movies. We not only transform the typical cinema experience, we also offer a community gathering place alongside dinner and a movie."
Daniel Campbell of Endeavor Real Estate Group has expressed satisfaction at being part of the effort to bring SMG to The Colony. "Studio Movie Grill is a best-in-class theater dining operator not only in Texas, but in the country," remarked Campbell. "We're thrilled to welcome them to Lewisville Towne Crossing, and we look forward to the economic impact and traffic SMG will bring to the area. For both residents and visitors, the presence of this new exhibitor will greatly enhance the amenities and attractiveness of the area."
Schultz has spent 20 years refining the in-theater dining concept, and the rapid success of SMG has been a testament to that hard work. The brand has been a pioneer in terms of its menu, blazing a trail past competitors who seem stuck on "bar food in the dark." SMG's ever-evolving menu rivals anything found at a quality sit-down restaurant, while the unique kitchen-to-chair delivery system means movie-goers never have to divert their attention from the screen. Recent menu offerings include edamame, ceviche lettuce wraps and blackened chicken salad.
SMG The Colony will include a spacious and inviting bar and lounge area where guests can socialize before or after the main feature. From an eclectic wine list to a tempting array of premium cocktails, there will literally be something for everyone.
The winning combination of comfort, great food and extraordinary service have made SMG an ideal event destination for corporations and organizations. The Private Events team works collaboratively to plan meetings, seminars, training sessions, parties and movie premiers. The same full-service food and beverage experience that patrons enjoy from SMG every day is made available as part of private events packages.
All SMG locations offer 100% reserved seating online or at the box office. Special offerings can be found on Facebook (https://www.facebook.com/studiomoviegrillfan) and Twitter (https://twitter.com/studiomoviegril). For more information or to sign up for the SMG e-blast, please visit https://www.studiomoviegrill.com.
About Studio Movie Grill
Studio Movie Grill (SMG) modernized the traditional movie-going experience by combining first-run movies with in-theater dining, and is differentiated in the market today by its continued ability to innovate and maximize movie and menu offerings. The SMG The Colony opening will mark SMG's 20th location nationwide offering over 200 screens in 9 states with more expansion on the way. For additional information, please visit www.studiomoviegrill.com.
Contact:
Lynne McQuaker, Director of Public Relations and Outreach
Studio Movie Grill
(972) 388-7888 Ext. 232
Email