– Stylinity's Platform Enables Fans to Click-To-Purchase Fashion Products Worn by Players Directly From Selfies –
NEW YORK, Aug. 5, 2014 /PRNewswire/ — NFL players are recognized for their fashion sense off the field, and now their social media followers will have the ability to share their style. NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, and Stylinity, the first social commerce platform to make Selfies shoppable, announced today a licensing agreement that will allow NFL players to share their fashion styles on social media and enable fans to purchase their favorite "looks" simply by clicking on products in the photos.
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Fans who like the items their favorite player is wearing can simply click on the "I Want It" button in the Shoppable Selfie, and the product(s) will be added to their e-commerce shopping cart on the participating brand's website. Stylinity's groundbreaking technology remakes the online fashion marketplace into a social shopping experience, providing an easy way for retail brands to connect with players, develop relationships with consumers and track sales driven by players' shared images. NFLPI is the first partner within Stylinity's celebrity division.
For additional details on Stylinity's platform featuring NFL players, visit http://www.stylinity.com.
About Stylinity
Stylinity is the first company to make Selfies shoppable. Harnessing the power of 80 Million Millennials and the 100 Million Selfies they take daily, Stylinity's social commerce platform and mobile app connect the dots from influencer to sales, tracking an individual product from shared selfie to the actual purchase it drove. Retailers and brands can capitalize on both in-store and online elements of the platform to align with cross-channel shoppers, catering to the individual purchase paths of shoppers. In addition, they enjoy tracking visibility into the specifics of which user-generated content actually works to drive sales, to measure marketing efforts and identify and encourage their best brand ambassadors. Customers shopping at their favorite stores enjoy simplified, product-specific tagging and the ability to take a better Selfie using Stylinity's mobile app and patented Selfie Stage. It's then easy to share their new Selfie across their favorite social networks, and get rewarded for the purchases they influence. For more information, please visit http://www.stylinity.com.
About NFL Players Inc.
NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. NFLPI has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFLPI is a "one-stop shop" for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit www.nflplayers.com/info.
For more information on Stylinity, contact:
Emily Cohen, Stylinity
347-391-0340 / Email
For more information on NFL Players Inc., contact:
David Cooper, Coyne PR
212-938-1299 / Email