Press Release Headlines

Suddenly Fem Releases First-Ever National Television Commercial Campaign for Crossdressers

Exciting 30-second Spot Is Airing on Bravo, E! Entertainment, Spike TV and VH1

PHILADELPHIA, Jan. 18, 2011 — The first-ever national television commercial campaign from a company selling exclusively to the transgendered market has been launched. Suddenly Fem (http://www.Crossdresser.com), the largest and most respected brand creating clothing, lingerie, and a full line of accessories for the male to female crossdresser, has released a new 30-second television commercial spot to be aired on several national networks and shows.

The slick new commercial showcases Suddenly Fem's two new brand slogans: "Girls Clothing for Boys" and "Have it Fit Right the First Time!" The 30-second spot centers around the company's specially designed and manufactured clothing and lingerie styles. The garments are unveiled by several models in between sensational graphics revealing the new slogans and special web address for the ad ).

"We are thrilled to be able to promote our special brand on television. This sort of opportunity was not available when we started this company almost 20 years ago. The ability to market our quality products for the transgendered shopper has been a challenge over the years. I believe our sophisticated, respectful, high-end presentation helped us to get this opportunity and we look forward to many more avenues to expanding our brand name on TV and radio," explains VP of Marketing Tyler DeSouza.

Interested customers can watch the 30-second spot at the company's special ad website, . One can also find the ad on YouTube using the search term "forcrossdressing.com."

The commercials started airing December 27, 2010 on CNN, Spike TV, VH1, Bravo, and on targeted shows like "Chelsea Lately," and "Keeping up with the Kardashians." Suddenly Fem plans to launch an online campaign in connection with the third season of the RuPaul Drag Race show on the Logo TV Network, which starts airing late January 2011.

About Suddenly Fem:

Suddenly Fem has been recognized as the nation's leading supplier of clothing, lingerie and accessories for the male to female crossdressing community. Suddenly Fem has almost 20 years experience designing and manufacturing high-end styles for the transgendered customer. With its exclusive product offerings such as the first denim skirt line made for men and the first ultra-realistic sheer pocketbra design, Suddenly Fem is leading the way in fashion and respect for the sophisticated crossdresser. For more information, call Tyler DeSouza at 215-881-9470 or visit http://www.CrossDresser.com

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