Press Release Headlines

TAT Launches Global Digital Campaign to Promote Creative Tourism, Offering Chance to Win Free 7-Day Trip to Thailand

BANGKOK, May 7, 2012 — The Tourism Authority of Thailand (TAT) has launched "Discover the Other You" to promote creative tourism in Thailand. This global digital campaign promotes learning about Thai culture on your holiday and offers a chance to win one of three 7-day creative tourism experiences for two people in the Land of Smiles. Each is worth $10,000 including $2,000 cash.

The campaign seizes on the popularity of travelers wanting to try something new and learn new skills while enjoying their holiday. "Discover the Other You" kicks off with an online once-in-a-lifetime opportunity to win all-expenses paid 7-day experiential holidays in Thailand with a friend. For more information, visit: http://www.discovertheotheryou.com

The TAT, in partnership with workshop schools and a key online travel agency in Asia – www.asiawebdirect.com – will also be offering as many as 100 workshops and hotel deals in a range of creative tourism experiences. These include Muay Thai lesson, Thai traditional massage teaching holiday, and Thai cooking class holidays, which are up for grabs until October 31, 2012.

Learn and be inspired by a creative tourism experience in Thailand to discover the other you.

# # #